Alternative Solutions: A Modern Health

Alternative Solutions: A Modern Health Proposal

Etc

"Research Plan

Many health care providers indicate that consumers are asking for alternative treatments. You have been asked to research how alternative treatments might be offered in your health care organizations. Acupuncture, herbal remedies, and yoga have been suggested as possibilities. Make a plan as to how you would explore these products. The company policy will always be that modern medicine is the standard but the recent marketing audit revealed that diversification is necessary to maintain the current market share.

It has recently come to the attention of Health Care Corporation, Inc., that many consumers are shifting their focus towards forms of alternative medicine which are not covered under our current packages. These alternatives include but are not limited to: acupuncture, herbal remedies, yoga, and spiritual health. Health Care Corporation may find it in our interests, therefore, to cover these forms of treatment, in a limited manner and under certain prescribed circumstances, in addition to the modern Western medical treatments and practices heretofore insured.

In order to do so, Health Care Corporation, Inc., must determine which of these treatments are effective both in terms of the health of our clients and the costs for all company stakeholders. The following research objectives are therefore designed to ensure that during this period of innovation and transition, Health Care Corporation improves its current standards of customer care and service while maintaining its current market share:

1) Health Care Corporation, Inc., will discover what forms of medical treatment are favored, preferred, and desired by its customers and the general population at large;

2) Health Care Corporation, Inc., will discover the effectiveness of those treatments;

3) Health Care Corporation, Inc., will discern what number of resources may be transitioned from their current allocations in modern Western medicine to the support and coverage of alternative forms of medical treatment.

To achieve these objectives, Health Care Corporation, Inc., will collect opinion data from medical professionals and consumers regarding their use of and the effectiveness of alternative forms of medical care and the desirability of each form. This data will be collected through paper surveys of both medical professionals and customers who work with institutions affiliated with Health Care Corporation, Inc., and interviews of medical professionals by members of Health Care's Research and Development team. This data should be gathered in a relevant sample size, roughly 10,000 patients, by June 5, 2011.

Health Care Corporation, Inc., will additionally collect data regarding the state of health of customers who have used alternative forms of medicine both prior to and posterior to receiving alternative forms of treatment and compare this data with relevant, archived data concerning the health of customers prior and posterior to receiving modern Western health treatments. This data will be collected by a market research team who will survey patients regarding their blood tests and numerical medical data. This should be completed no later than June 19th, 2011.