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Organizational change management: challenges, impacts, and intervention outcomes

Last reviewed: August 11, 2013 ~8 min read
Abstract

Fortsworth Company is facing the greatest test of finding the suitable replacement of the visionary Chief Executive Officer who will be responsible for transforming the organization. This study identifies the challenges that the company faces and ways of tackling the problem. Similarly, the need for Fortsworth Company to discover the suitable responses on all the four organizational levels facilitates this.

Fictional Case Study

Fortsworth Company has made positive strides for itself despite the existing industry rivalry

The use of key resources and abilities incorporating industry-leading design groups, talented hardware, and software engineers has bolstered the company's prospects (Aaker, 2008).

Fortsworth Company cannot depend on its current glory since it may change any time

It must invest in emerging and expanding markets as income sources (Russ, 2010).

Regardless of the positive strides that Fortsworth Company has made for itself, the solid rivalry within the industry and other external variables present formidable tests to the firm. The personal computer business sector is coming to be progressively commoditized, accelerating powerful competition around contenders within the industry, driving costs down, and making conceivably damaging price wars. The use of key resources and abilities incorporating industry-leading design groups, talented hardware, and software engineers supported by a sizeable research and development plan under the stewardship of the new CEO has bolstered the company's prospects in the industry (Aaker, 2008). Fortsworth Company cannot depend on its current glory. The position is subject to change and must ceaselessly find better approaches to keep up profits and make value for shareholders and customers. The personal computer industry is maturing and being saturated leaving fewer new purchasers and more shift purchasers. For it to expand, Fortsworth Company must invest in emerging and expanding markets as income sources (Russ, 2010).

Fortsworth Company is encountering difficulties with their upcoming items in the assembling process.

Innovation as a constraint is taking a toll on the flourishing organization.

The company should adopt methodologies from the previous CEO that moved the organization to new statures.

Environmentalists have constantly blamed Fortsworth Company for illegitimately disposing its old items (Flannery, 2007).

Fortsworth Company is encountering some critical issues with their upcoming items in the assembling process. Innovation as a constraint is taking a toll on the flourishing organization. Fortsworth Company is facing the greatest test of finding the suitable replacement of the visionary Chief Executive Officer who will be responsible for transforming the organization into what it is right now. The company should adopt methodologies from the previous CEO that moved the organization to new statures. During this time, the organization was seen as a creative market leader for introducing new items. An alternate challenge facing Fortsworth Company is that there is expanded competition from established players like Google, HP, Microsoft, and Dell. Moreover, environmentalists have constantly blamed Fortsworth Company for illegitimately disposing its old items considering that high levels of dangerous chemicals are contained in the company's items (Flannery, 2007).

The company is also experiencing trouble adding new tech to the iPhone and iPad Mini.

The iPhone 5S planned for a September discharge may not be met (Russ, 2010).

The unique finger impression innovation is slows down the production of iPhone

Fortsworth Company is also encountering issues with making the packaging for the moderate iPhone (Fischer, Gebauer, & Fleisch, 2012).

The company is also experiencing trouble adding new tech to the iPhone and iPad Mini. Because of the stipulations, both items are confronting a conceivable delay. Rumors theorize that the iPhone 5S is planned for a September discharge date but industry analysts project that the deadline will not be met. Because Fortsworth Company acquired Authentic for $200 Million last year in July, the company could incorporate unique innovation on the iPhone 5S (Russ, 2010). This unique finger impression innovation is slows down the production of iPhone while the higher density displays of the iPad Mini are encountering problems throughout processing. Fortsworth Company is also encountering issues with making the packaging for the moderate iPhone.

Although iPhone 5 was launched in November 2012, we could see the redesigned version in the sunny season when things are hot. Numerous iPhone variants are additionally needed down the line so as to contend in the quickly developing market. Fortsworth Company is likely to launch the iPhone in all shapes and sizes with an all-new form of iOS. Considering the situation, I will take the biggest iPhone available (Fischer, Gebauer, & Fleisch, 2012).

Changes can happen or sway, within Fortsworth Company, on four diverse levels as figure the illustrates.

There might be one or some levels influenced by the introduction of changes.

They are changes that take place within the framework of the organization (Fischer, Gebauer & Fleisch, 2012).

When the need and necessity to react to changes affect level 4, the context and environment of the business reaches another quality level

Changes within an organization normally stem from level two-four. The appropriate intervention for change can happen on each of the four levels (Fischer, Gebauer & Fleisch, 2012).

Changes can happen or sway, within Fortsworth Company, on four diverse levels as figure 1, below illustrates. There might be one or some levels influenced by the introduction of changes. It is critical to grasp the levels a change affects because they form the ground for appropriate interventions and measures. Individual or group changes takes place at levels 1 and 2. They are changes that take place within the framework of the organization. Finally, changes on level 3 involving the organization are based on the framework itself. Changes on level 4 on the relevant environment and context affect the wider framework of the organization (Fischer, Gebauer & Fleisch, 2012).

Figure 1: Levels in the Organizational that Change might affect

When the need and necessity to react to changes affect level 4, the context and environment of the business reaches another quality level. Innovative communication is created arising from the lack of determination of prospective questions involving the society and the market are increasing. Similarly, the need for Fortsworth Company to discover the suitable responses on all the four organizational levels facilitates this. Changes within an organization normally stem from level two-four. The appropriate intervention for change can happen on each of the four levels (Fischer, Gebauer & Fleisch, 2012).

Changes influence people and groups; this can be initiated either within or outside the company.

Extreme changes inescapably cause dynamics within a team, which are prone to influence its interaction, communication, and cooperation in and out of the company (Austin, 2008).

All the systems or the entire company demands change.

The issue is how to initiate appropriate support to the relevant groups and the organization.

The organizational change normally is accompanied by changes in culture and attitude. It may be complex but enduring (Fischer, Gebauer & Fleisch, 2012).

Changes influence people and groups; this can be initiated either within or outside the company. They need to acclimate to new systems, tasks, situations and processes. Employees at the four levels are transferred to new departments and offices. Extreme changes inescapably cause dynamics within a team, which are prone to influence its interaction, communication, and cooperation in and out of the company. The main challenge depends on how to support individuals and groups appropriately during, before, and after the change (Austin, 2008).

At times, all the systems or the entire company demands change. Such are regularly the most severe change that can take place. In the event that Fortsworth Company initiates changes, teams and individuals must change. The issue is how to initiate appropriate support to the relevant groups and the organization. As various interventions on distinctive levels must be enacted, the utilization of Change Architectures turns into a need. The organizational change normally is accompanied by changes in culture and attitude. It may be complex but enduring (Fischer, Gebauer & Fleisch, 2012).

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References
7 sources cited in this paper
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PaperDue. (2013). Organizational change management: challenges, impacts, and intervention outcomes. PaperDue. https://paperdue.com/essay/fictional-case-study-fortsworth-company-94419

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