J. Heinz Company
Strengths: it is short and concise; it is constructed in a formal means which also uses specialized language to promote the company's commitment to customers and employees.
Shortcomings: it lacks an introduction and it does not mention the well-being of other categories of stakeholders aside customers and employees
(5) Chevron
Strengths: offers detailed input on the company's visionary goals; includes several categories of stakeholders
Shortcomings: it is rather long and too detailer, creating as such the possibility...
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