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Rccl Royal Caribbean Cruise Line Case Study

This third priority will eventually require the development of a Service-Oriented Architecture (SOA) that includes an enterprise content management (ECM) system that tracks internal documents, standard operating procedures and makes training more effective. As part of the SOA there also will need to be a unified Web-based portal that provides a glimpse of each customers' record and gives insights into how the onboard experience can be customized for them. Bibliography

Todd Datz. "All Hands on Tech; Designing an it system from scratch can be both daunting and thrilling. Now imagine building it remotely for the world's newest, biggest ship. The story of how it supports the Queen Mary 2, a veritable floating city. "CIO 15 Jun 2004: 72-78. ABI/INFORM Global. ProQuest. 13 Jun. 2008

Marshall Lager. "Pointing to Profits. " Customer Relationship Management 1 May 2006: 24-28,30....

ABI/INFORM Global. ProQuest.. 16 Jun. 2008
Tom Murphy. "IT matters. " International Cruise & Ferry Review 1 Oct. 2003: 153. ABI/INFORM Trade & Industry. ProQuest

13 Jun. 2008. www.ebscohost.com

Santangelo, Ronald a.. "What's Happening in the Cruise Industry. " Journal of Travel Research 23.2 (1984): 3. ABI/INFORM Global. ProQuest. 16 Jun. 2008

Jonathan Siskin. "Royal Caribbean sets the pace in onboard it systems. " International Cruise & Ferry Review 1 Oct. 2004: 103-104,106. ABI/INFORM Trade & Industry. ProQuest. 14 June 2008

Tim Stanley. "High-Stakes Analytics" Optimize 1 Feb. 2006: 28-32,12. ABI/INFORM Global. ProQuest. 14 Jun. 2008.

Per Steinar Upsaker. "Solutions to streamline maritime operations. " International Cruise & Ferry Review 1 Apr. 2002: 113. ABI/INFORM Trade & Industry.…

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Bibliography

Todd Datz. "All Hands on Tech; Designing an it system from scratch can be both daunting and thrilling. Now imagine building it remotely for the world's newest, biggest ship. The story of how it supports the Queen Mary 2, a veritable floating city. "CIO 15 Jun 2004: 72-78. ABI/INFORM Global. ProQuest. 13 Jun. 2008

Marshall Lager. "Pointing to Profits. " Customer Relationship Management 1 May 2006: 24-28,30. ABI/INFORM Global. ProQuest.. 16 Jun. 2008

Tom Murphy. "IT matters. " International Cruise & Ferry Review 1 Oct. 2003: 153. ABI/INFORM Trade & Industry. ProQuest

13 Jun. 2008. www.ebscohost.com
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