Verified Document

Race The Company Has Been Research Paper

The company needs to frame the heart complication as one that is rare. Instead of apologizing, the company needs to stand by its products and assert its commitment to safety. When the company issues its warning, the commitment to safety will be evident. Moreover, the company will need to develop a new arsenal of pain killers that will take the place of the current one. This will allow the consumer public to see that the company offers options for their health care, all of which live up to high standards of safety. Finally, the company will need to show how the pain killer has been approved by government administrations like the FDA.

Communication

All types of communication media will be used during this aggressive public relations campaign. When possible the company will send agents and representatives to meet one-on-one with health care professionals and government agents. The public media will be used well, as a tool by which the company can raise awareness about consumer options for pain killers. Advertisements in newspapers and magazines should alert consumers who purchased the culprit pain killer, asking those individuals to consult their doctor and find out if they are at risk for developing heart disease. Especially if research yields data about certain populations that are at a greater risk for heart disease complications than others, the public media will be one way to alleviate fears. Not all consumers may be affected and can continue to take the drug. Alternatively, a total recall would entitle consumers to a free sample of the next pain killer the company releases. This use of public media will be a boon to the company's reputation.

Interactive media will center on the company's...

Consumers visiting the Web site should not have to navigate to find the information, as it will be prominently displayed. The idea is to convey a sense of communications transparency, which will engender trust. Events and group meetings will help the company showcase alternative pain killers as well as field questions about the current one. Finally, controlled media sources will be distributed to hospitals and any health care providers who are direct clients of the company.
Evaluation

Measuring whether and how the audience was reached will depend on many media sources, too. For example, some consumers will use the company Web site to send feedback via email or fill-in forms. Others will phone the company or write in with complaints, questions, or concerns. Health care providers may also volunteer information. Therefore, consumers will volunteer their own evaluation of the company. Even negative responses to the company show that the communication process is working. The company needs to also pay attention to the public media and what reporters are saying about the situation.

Another means of evaluation is for the company to distribute surveys to consumers via health care centers. The ultimate way to evaluate the success of the campaign would be to conduct empirical research: constant monitoring of sales data and readership of target publications. Focus groups can also help the company determine whether their message or tactics need to change. When the company plays its cards right and crafts a clever public relations campaign, it can maintain its reputation and possibly even improve its performance.

Cite this Document:
Copy Bibliography Citation

Related Documents

Race & Community Race and
Words: 1272 Length: 4 Document Type: Term Paper

Moreover, many people in my neighborhood are able to have people come into their homes and provide services, such as housecleaning and lawn maintenance. Overwhelmingly, the providers of these resources are Hispanic, and the majority of them are illegal immigrants to the United States. Therefore, the hypocrisy of people is alarming; many people in my community are content to live a more comfortable lifestyle using the labor of illegal

Race and Ethnic Relations History
Words: 2599 Length: 8 Document Type: Term Paper

Sooner than expected, the place became populated with variation of races - natives and whites. The place, now called as the New Brooklyn has the following characteristics (Hampson, 2003 pp 14): Big area which can accommodate more or less 100,000 residents The population is fast growing, with a 110% growth rate The populace are racially and ethnically diverse These characteristics of the area provided positive and negative impact to the people living in it.

Race.Gender Since My Birth in
Words: 378 Length: 1 Document Type: Term Paper

The system creates and engenders inequity by denying women of color entry. Even though I have lived in many different states and communities, race and sex continue to be visible barriers to success. My most recent setback proves that women of color are viewed as threats and may be silenced when they speak out and appear strong. I recently found work as a bookkeeper. Although not my dream job, I

Race, Class, Gender Journal Word Count Excluding
Words: 1072 Length: 3 Document Type: Journal

Race, Class, Gender Journal Word Count (excluding title and works cited page): 1048 Race, Class, and Gender is an anthology of articles that express various interpretation and insights of the relationship between race, class, and gender and how these things shape the lives of people and society. The topics and points-of-view offered in the anthology are vast and interesting. They offer a strong historical and sociological perspective on such issues as prison

Race and Advertising
Words: 1811 Length: 4 Document Type: Term Paper

Race and Advertising Virginia Slims and Virgin Boef Easy to Swallow Social Poison and a Mad Cow Solution) Popular media today is driven by the advertisements that fund it, and our society is significantly influenced by the images that are found within those advertisements. It is said that the popular consumer is both the producer and the product of social inequality and this can be seen as strongly in the portrayal and interpretation

Race, Ethnicity and Cultural Diversity
Words: 2018 Length: 5 Document Type: Research Paper

And there are always a few racists in any town. But I believe we have a great, open, accepting community. We entertain tourists from all over the planet, and many of them are from ethnic cultures different from ours. They say they feel welcomed here. Q: What use does the community foundation make of the local AM station KMHS-AM? M: I'm glad you asked. We have learning programs for parents and

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now