Business research process is unique in that it may be tailored to individual types of organizations and their needs. For example, business research for a large, multinational pharmaceutical company would have slightly different needs than that a local fast-food franchise group. However, there are six basic steps that most every business research project should cover: Appraisal -- Before any research can be done, it is important to do an honest assessment

Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they

For example, if Jason wants to know the locals' knowledge of classical music, or their tastes in concerts, then he needs to quantify these responses so that each individual response can be used to build an aggregate response. The content of the interview therefore should specifically reflect the interview's objectives. It should answer the questions that Jason wants answered. Criterion-related validity should also be considered. Jason needs to ensure that

The advertising might be catchy, interesting, or cutting edge -- but in terms of what most clients care about, of making more money for a company, the results were uncertain, even in the minds of industry professionals. Worse yet, from the point-of-view of the marketing industry, the idea of cutting spending did not seem to automatically translate into lower revenue. The research contained qualitative as well as quantitative data, which

Furthermore, the research will eventually lead to the development of both an understanding and a means through which an individual can improve his or her business sense. Though some papers have been published on this topic, there has not been enough research in this respect. Some preliminary questions will address;. Is the brain programmed for business success in all individuals? If one can remember most effectively images and associations, why do so

Other pertained to the consumer's preferred method of going to the Starbucks, such as whether the consumer usually patronized the same Starbucks; frequency of patronization; preference for taking out beverages vs. eating in; and the usual size of the consumer's beverage. Finally, more subjective responses were requested, such as whether the store's customer service was good and the prices were fair. Classification of findings Findings were classified on a nominal basis,