Publix Supermarket
Since 1930, Publix has been focused on providing a wide variety of grocery related products to customers in: Florida, Georgia, Alabama and South Carolina. The main focus of their strategy has been to create neighborhood stores in these states to become a part of the community. This is when consumers will have greater amounts of loyalty to the firm. As they believe that every Publix location, is providing them with the best products at affordable prices. (Mujtaba, 2007, pp. 23 -- 32)
However, during the last several years is when the overall amounts of competition facing the company have increased exponentially. This is because firms such as: Wal Mart and many foreign-based supermarket chains have been entering markets that are dominated by Publix. In order to compete, the firm has been focusing on: providing customers with private label products, moving into specialty markets and offering competitive prices. This has helped the company to deal with these challenges. (Mujtaba, 2007, pp. 23 -- 32)
The side effects of these actions are that the firm is facing increasing amounts of pressure to keep labor and employee compensation costs down. To fully understand how the company can address these issues requires: examining employee negotiation strategies to address potential conflicts, how evidence-based management can be applied to the work environment, analyzing the blocks / stages / methods for creative decision making and environmental / strategic factors that will affect the design of the organization. Together, these different elements will offer the greatest insights as to how Publix can adapt to competitive pressures they are facing inside the marketplace. (Mujtaba, 2007, pp. 23 -- 32)
Discuss how you could apply negotiation strategies to address potential conflicts in the workplace.
There are several different strategies that can be used in the workplace to address potential conflicts to include: integrative, continuous and intermittent negotiation. Integrative negotiation is when there is a focus on creating win more -- win more situations. This is where both parties want to walk away from the process, feeling that they received something more for their efforts from negotiating. The way that this could address potential conflicts in the workplace, is to offer both sides some kind of benefits from working together in solving their problems. (Spoelestra, 1999, pp. 1 -- 16)
In the case of Publix, this could be used to deal with specific employees issues inside every location. For example, an employee who has a problem with their supervisor could go into a process of integrative negotiation. This is when they can discuss their issues and how this is impacting their ability to work. Whereas, the manager will have a chance to express their concerns and explain why they engaged in specific actions. Once both sides have presented their case, is when the employee could be transferred to another manager with a verbal reprimand for their actions that created the problem. This helps both sides to feel, as if their views were respected with the each party receiving something more they are walking away with. (Spoelestra, 1999, pp. 1 -- 16) (Berman, 2011, pp. 1 -- 34)
Continuous negotiation is when there is a process of regularly working with a party to find solutions for a host of challenges. This is regardless of the difficulties facing each side, where a relationship will remain in place at all times. As far as Publix is concerned, the company has been losing market share to: Wal Mart, wholesale clubs and dollar stores. As a result, the firm has been trying to lower costs and increase their sales. To achieve these objectives, they have been asking employees to pay for: greater amounts of their health care costs and they are trying to limit the rate of increases. As a result, the continuous negotiation strategy is used by managers when working with employees to deal with these issues. This is when both sides will continue negotiations regardless of challenges they are facing, in an effort to achieve their overall objectives. (Spoelestra, 1999, pp. 1 -- 16) (Berman, 2011, pp. 1 -- 34)
Intermittent negotiation is when a problem will arise that could threaten the relationship between the two parties. To deal with these challenges, some kind of drastic action must be taken during the process. In the case of Publix, a situation could arise at a location where an employee was wrongfully terminated or was harassed. This can hurt the relationship between managers and employees (which will lead to a decrease in sales at a particular...
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