PR defines how you are perceived. PR campaigns put you in direct contact with your target audience through public appearances, publicity and community outreach. Publicity, an important element of PR, is the art of building favorable interest in your product or service through the media (Cohen, 2003).
The IPR Definition of Public Relations:
The IPR's definition of public relations is quite simplistic. It begins and ends with one of the most important facets of how well an organization interacts with others, its reputation. They state, "Public relations is about reputation - the result of what you do, what you say and what others say about you" ("What is public relations," n.d.). Public relations involves actions that influence the opinion of others regarding the organization, and the actions that are necessary to form a favorable opinion. These efforts are planned and sustained in an effort to establish and maintain goodwill and understanding between the organization and the publics that it interacts with.
My Personal Definition of Public Relations:
My personal definition of what public relations is would have to incorporate ideas from all three of the above definitions. It is all of the processes and activities that go into building mutually beneficial relationships, both inside and outside the company. This includes establishing contact with publics and improving the reputation the organization has with these publics.
Conclusion:
In the end, there are a variety of definitions of what public relations is. This is due...
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