Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public relations representative actually does, or what public relations actually means. The average consumer or member of the public is even more clueless as to what PR actually is. To quote one public relations representative from a large California firm, "I have been at the Bureau for nearly 18 months and my friends and family still aren't sure exactly what I do." (Sandoval 2001) Viewed by some to be a useful tool for businesses large and small to reach their dreams of success and viewed by others to be a tool of deception and trickery through which corporations can take advantage of the unknowing consumer, the actual definition and functionality of public relations is not usually taken into consideration. On the most basic level, public relations is communication both within and external to an organization, intended to both inform and influence specific groups of the public or the public as a whole. Such communication often includes written press releases, advertisements of various kinds, publicity, and promotional incentives or events. Public relations representatives or specialists are often hired full-time to devote their efforts to a single company, organization, or public figure (such as politicians or celebrities), while others work for public relations agencies or as freelancers that are contracted out to various employers or projects to help achieve the...
Public relations, then, is not highly specific, and can be as simple as trying to make a nonprofit event appear appealing to prospective patrons, or as complex as creating the perfect appearance for a politician attempting to be elected to office.
The function of marketing communications is also the integral part of any new product introduction process in a company as well. In fact, Toshiba America, known for their laptop computers, has the product launch and introduction managed as a project inside marketing communications to provide for greater coordination and synchronizing with other departments. Marketing communications acts in many companies as the activity hub for all strategies, as this department
Effective Communication for Improving Public Relations Public Relation is the name given to the function that is responsible for creating and maintaining relationships between clients or customers and an organization. Public Relationships through effective communications through areas such as brand management, advertising, media relations and crisis management is capable of creating interest trust and belief in a product or organization. Huge budgets are allocated and spent every year on advertising, yet
Marketing Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of its sales, or a significant portion of them, in an specific identifiable group. Thus, the product should span across race, gender, age and geography. Such a product's target market would be better understood in terms of who doesn't buy it than who
Public Schools vs. Private Schools - Culturally appropriate education Review of the literature Education and culture Teaching dispositions Outmoded educational model Would vo-tech be a better public school goal? Developing the person instead of the mind Opposition to change in public schools Alternatives to public and private school School reform has been a constant theme of public debate for much of the past two decades. Standardized testing, which was supposed to solve the problem of poorly prepared students graduating
This essentially means breaking large jobs down into tiny jobs done by expert people. Frederick Taylor's scientific management methods called for optimizing the way that tasks were performed and simplifying the jobs enough so that workers could be trained to perform their specialized sequence of motions in the one best way. This also fits into the classic organization theory by once again referring to a group of expert people
Public Speaking Class If it hadn't been for this class, I would be blushing amidst my various shades of sickly green, sweating through my shirt, and shredding my note cards into tiny pieces on the floor. As a result of taking a public speaking course, I have lost my previous feelings of self-consciousness, feel for the first time in life that my ideas have value, and am not intimidated by
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