¶ … Public Relations in Lebanon
This study described and analyzed the perceptions and practices of public relations in Lebanon. It focused specifically on media relations and was based on Grunig's (1984) theoretical framework of four models of public relations: press agentry, public information, two-way asymmetrical, and two-way symmetrical.
A review of the literature was conducted that revealed a debate about whether public relations can be practiced the same way all over the world (Gruban, 1995) or if certain localized practices should be considered for each nation (Sharpe, 1992).
The research design was a triangulated method. Data were collected using a written survey questionnaire and telephone interviews with Lebanese public relations practitioners. The results showed that all four of the Grunig models were practiced in Lebanon, with the two-way symmetrical model the most popular. Evidence collected from this research supported the hypothesis of this study that public relations can be globalized despite cultural differences.
LIST OF FIGURES
CHAPTER ONE: INTRODUCTION TO THE STUDY
Introduction
The Problem
Background of the Problem
Lebanon: General Overview
Communication Styles and Cultural Differences
Research Questions
Scope of the Study
Definition of Terms
Organization of the Remainder of the Study
CHAPTER TWO: LITERATURE REVIEW
Introduction
Theoretical Perspective
Globalization vs. Localization
Advocates for Globalization
Advocates for Localization
Conclusion
CHAPTER THREE: METHODOLOGY
Introduction
Research Approach
Sample Population
Instrumentation 24
Survey 24
Qualitative
Qualitative Data Analysis
Summary
CHAPTER FOUR: RESULTS OF THE STUDY
Introduction
Quantitative Results
Qualitative Results
Answers to Research Questions
Chapter Summary
CHAPTER V: CONCLUSION 4
Introduction
Public Relations Principles
Summary
Limitations
Suggestions for Further Research
REFERENCES 4
APPENDIX A: MODEL STATEMENT FREQUENCY CHARTS 51
APPENDIX B: QUESTIONNAIRE COVER LETTER 59
APPENDIX C: QUESTIONNAIRE 60
Practice of the Two-way Symmetrical Model
Average Score
Practice of the Two-way Asymmetrical Model
Average Score
Practice of the Public Information Model
Average Score
Practice of the Press Agentry Model
Average Score
Ranking of the Top Five Survey Statements
Average Score
LIST OF FIGURES
1. Average Survey Statement Scores by Individual Gruning Models
CHAPTER...
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