" The press has an obligation to provide the public with a wide variety of viewpoints in order to ensure public debate and accurate information. If a certain piece of information is withheld from the public as a result of its controversial content, this constitutes unfair censorship. The general principle of the press is to promote knowledge rather than censorship. Hence, information that could cause disagreement should not be withheld on those grounds alone.
On the other hand, the press in general also has a duty to society in terms of providing accurate information. The advertisement is in direct opposition to generally accepted facts regarding slavery. Hence publishing it on the strength merely of publishing whatever opinion is paid for could be considered unethical in terms of balanced and fair information provision. Particularly, the audience of the publication in question should also be considered. If the audience is for example generally black, one cannot endorse the publication of a piece that could be considered as racist or in some other way socially harmful.
2. Ethical Theory
John Rawl's Veil of Ignorance theory appears to address the matter adequately. This theory requires a social contract among parties that are assumed to be equal. Hence, in the situation at hand, it is advisable to consider the statements made in the publication on the strength of their value when they are divorced from social or racial issues.
The statements themselves must then be considered for their value in terms of publication and society. Questions regarding the veracity of the statements and probable public reaction should be considered without considering the actual situation. A "veil" should be drawn over the actual situation, which will then reveal the best course of action.
In this case, it appears the statements are made simply to start...
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