Psychology of the Consumer Behavior
Consumer behavior is a complex phenomenon to study and analyze. When it comes to the psychology of the consumer behavior, it is even complicated. Since the individual differences affect the biasness of the people towards certain brands therefore generalizing the things is much difficult. Consumer goods can share a same apparent purpose but the real meaning can be different for different people. Psychology of the consumer behavior is actually the study of all such things in a broader perspective and there are specifications to it.
Functional-instrumental and symbolic-expressive functions of material possessions
Material possessions have got different functions to follow. They can be varied for each human. From functional-instrumental function we basically mean that the basic purpose a commodity/material is fulfilling. It is not necessary that a particular object will hold a particular or specific meaning. It can be possible that object holds a varied number of meanings. The creation of meaning is neither deterministic nor unidirectional. Each individual is likely to ascribe inconsistent and varied cultural meanings of an object/commodity which depend on the extent of their 'collective imagination' (Appadurai, 1986). Consumption basically provides us the symbolic meaning to create the identity and self. Symbolic-expressive functions of them come right after. Any object expresses a certain meanings for instance status, state of mind, emotional health, biasness and attraction, taste and much more. All of these things are served collectively by the objects which consumer chooses to buy or purchase.
Material possessions play a fundamental role in human psychology. They are capable of satisfying it and sometimes destroying it as well. There is an urge or craving to have well in order to show well. When a person gets all that, he is either satisfied or he craves for more but better. Material possessions can satisfy your conscience, ego and...
Consumer Behavior - Analysis of Coca-Cola Consumer Behavior - Analysis of a Product or Service The objectives of this report are to discuss what consumer behavior is, why consumer behavior is vital, and how consumer behavior is influenced by the needs, goals, and motivations of the consumer. The purchase and use of a product by the Coca-Cola Company will provide support for this report. The consumer behavior of consumers of soft drinks
Psychology of Consumer Behavior Consumer perspectives on the emerging culture of consumption in Singapore b) Introduction The consumption style of consumers alludes to the mental approach or orientation a purchaser has towards settling on decisions. Although purchaser choice making style depicts a consistent trend of affective and cognitive responses, national culture has been demonstrated to have an effect on individual attitudes and values. In this way, culture has a noteworthy impact on consumption
Psychology of Consumer Behavior Over the last several years, the issue of compulsive buying has been increasingly brought to the forefront. This is because a number of individuals are making decisions that are not considered to be financially prudent. Instead, they are based the person feeling good about their purchase in the short-term. This is giving them a sense of emotional satisfaction. However, in the longer periods of time, is when
Consumer Behavior: Self-Image Congruence Affects Luxury Goods Retail The concept of luxury has been present in the society in various forms since the beginning of civilization. With very clear differences between the social classes back in the day, the consumption of goods categorized as luxury items were restricted to the elite classes. This also defines the underlying thought behind luxury goods; whatever the poor couldn't afford to have while the elite
Psychology of Consumer Behavior The research into how young women perceive their own bodies -- in response to constant exposure to media images of un-naturally thin and extraordinarily beautiful females -- has been a popular topic for many years. But when it comes to male models that are nearly perfect, handsome and muscular in exactly the right places, there has not been as much attention or research. This paper reviews the
Consumer Behavior in Travel: This review is a focus of the literature regarding consumer behavior as related to all aspects of travel. This review includes details of the buying behavior of the major generational groups (determined by accepted year guidelines), why travel consumers choose to shop as they do, and what behavioral traits lead to different travel experiences. Travel itself is a simple concept to define (when an individual leaves the local
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