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Psychodynamic Paradigm A-Level Coursework

Psychodynamic Approach or Paradigm The Psychodynamic Approach incorporates theories and methods originating with Freud and expanded by his followers. Freud's original approach was referred to as Psychoanalysis; which can be considered both a theory as well as a therapy method. The Psychodynamic Approach is founded upon the influence that internal processes and past experience have in determining a person's personality. These theorists believe that behavior is driven by individual's unconscious urges not necessarily rational thought. One intuitive illustration of this can be found in the contemporary field of marketing. Advertisements rarely appeal to the rational side of consumers by offering information about products; instead they target to the emotional needs and wants of individuals (Samuel, 2010).

Freud's theories developed from interactions what his patients during treatment sessions. These...

Most of these impulses stem from sexual desires and but also represent behaviors that are generally prohibited by society. Therefore such impulses are kept hidden by using defense mechanisms such as repression or suppression (Boag, 2010).
Furthermore, in order to uncover these repressed unconscious wishes and desires, which for Freud were the underlying cause of adult neuroses, the use psychoanalysis was the only way to identify such hidden aspects of personality and behaviors. The aim of this approach was to let repressed emotions surface into the realm of conscious where in order to be properly addressed. There are various approaches that can be used to try to uncover what goes on in the unconscious; for example, dream analysis, free association, clinical…

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Works Cited

Boag, S. (2010). Repression, suppression, and conscious awareness. Psychoanalytic Psychology, 164-181.

Samuel, L. (2010). Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America. Philadelphia: University of Pennsylvania Press.

Taylor, E. (2009). The Mystery of Personality: A History of Psychodynamic Theories. New York: Springer.
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