Marketing Plan Proposal
English as a Second Language (ESL) School in China
Mission Statement -- Striving to provide accessible, high-quality, and affordable ESL education to individuals in China, with an aim to prepare students for education and work opportunities both within China and abroad.
Team Members -- The school will be staffed by a principal, a vice-principal, a public relations consultant, as well as several teachers. Al staff will be recruited from within China and abroad, providing individuals from all over the world the opportunity to take on one to two-year work terms in China.
Market Summary -- The ESL school market has been growing steadily in the past couple of decades. It is expected that due to globalization and China's increasing presence on the international business scene, ESL schools in China will demonstrate high levels of success....
The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails.
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