Not only the German men were presented as barbarians, beasts who stopped at nothing in the countries they invaded, but also German women are described are being merciless and prone to laugh at the helpless and powerless wounded instead of helping him. The text reads: Wounded and a prisoner, our soldier cries for water. The German "sister" pours it on the ground before his eyes. There is no woman in Britain who would do it. There is no woman in Britain who will forget it" (www.firstworldwar.com) Thisis another analogy between opposite features of the two enemy nations and their character. British civilians at home must have been impressed by such display of inhumane behavior in a woman who swore to take care of the wounded and should have answered the cry of an invalid the only way the Red Cross members are supposed to: with compassion.
The last of the above series of posters presents a little girl holding her doll, coming out of the destroyed wall of her house. Below this image it reads: "78 Women and Children were killed and 228 Women and Children were wounded by the German Raiders. Enlist Now" (www.firstworldwar.com).Thisis another easy to translate message that does not need to be explained in depth. Men got the idea that in order for their wives, mothers and children to be spared the fate of those who were killed by the German Raids, they had to act immediately and join the army ranks in order to defeat the Germans and put a stop to war atrocities. All these posters are presenting the Germans as the complete image of evil, the representation of everything the British nation ever resented: lack of respect toward their prisoners, disregard of the war conventions from Geneva, killing and mutilating of civilian, children and women. The only correct answer to all these propagandistic presentations of the Germans was to join the British army against this common enemy who would stop at nothing on his way to conquer the world and spread the evil everywhere.
Between 1914 and 1916, there were several organizations that dealt with propaganda (domestic or destined for abroad). By 1916 these organizations have been regrouped and united under the same leadership. They were all subjected to the control of the Foreign Office. However, this reorganization was not satisfactory for some of the former activists in the various propagandistic fields. Robert Donald's report on the situation of the new organization showed what he considered some of the flaws in the system and their causes: "The condition into which publicity and propaganda work has drifted at the present time is due to the casual way in which it originatedand the promiscuous way it has expanded" (Donald, cited by Sanders 1975, 123).
Following the issue of the Donald report, the government decided it was imperative to establish a new and Department of State only for the purpose of propaganda. The head of this department was named John Buchan who was appointed as head of the department in February 1917 (Sanders, 1975). The propaganda against the Germans was conducted at the time by a special service of the War Department (Lumley 1933, 223).
As detailed above, the process of developing a propaganda on all fronts became more and more developed and evolved into a fully grown institution by 1917 in Great Britain. but, the first two years of the war when the propagandistic means and system were just beginning to evolve, were essential for the population persuasion part to approve of and become involved in the war effort. One of the most efficient means to attain this goal was to get the people convinced that the source of evil was coming from the Germans who were fighting on the negative side of the history. The Germans had to be depicted as the pure evil, while the British, the French and the Russians were the answer to world salvation.
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