Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page
Web Promotional Strategies
A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken
Kentucky Fried Chicken is a well-known brand in fast food restaurant. Started with a single recipe of Colonel Sanders, the restaurant has developed networks worldwide, offering fast food services family target market and franchise opportunities for investors. The company has seriously developed the web site as a gateway for its customers and business partners. The main KFC web site provides complete information about its menu options and knowledge center about fast food and family events options, while also provide links to its franchise information center. It has the familiar colors, logo, and picture of the Colonel as the main presentation to visitors.
In the main business operation, KFC has a very large target market, in all demographic areas. The company addresses human's basic need of food, and combines it with first-rate services in speed (fast food concept) and togetherness (family restaurant concept). Recently, KFC also develops new 'healthy' and 'nutritious' recipes in its menu, to keep pace with community awareness of healthy living.
Fast food concept works well in major cities, as it fits the rapid lifestyle and urgent needs for instant services. KFC started with fried chicken, mainly consists of its legendary Colonel's Secret Recipe (which visitors instantly find on its front page of the web site), and recently developed into assortment of restaurant menu.
Claiming as a family fast food dining destination, KFC works...
These include phone conference call groups, web-based groups; or as a substitute use telephone depth interviews. (You don't get the group interaction, but the results can be better than group settings.) Rule 3 - Request that the moderator use a non-directive approach. (A non-directive approach is one that constructs questions for the group that encourages participants to be free flowing with their descriptions) Projective techniques are often useful in easing participants
Product/Services/Promotional Strategies Offered by Ben & Jerry's Ben & Jerry's Web site is an almost perfect reflection of the company as the consumer popularly views it: high quality but 'down home,' clever, humanistic, ecologically minded, and service-oriented. Few people have not heard at least some part of the Ben & Jerry story -- how two friends put together their savings and started a little ice cream shop in a converted
The primary competitor for the new indoor softball and baseball facility would be the Suffolk County Police Athletic League, which is a long established and traditional facility. They offer a wide variety of sports, including baseball, softball, football or basketball. This particular facility is mostly focused on receiving adult and skilled members, which will join the club's team and participate to competitions. In other words, they are only limitedly interested
Marketing Welcome to this presentation about the fundamentals of marketing. The presentation is going to cover a number of different subjects, including promotion, buyer behaviour, personal selling, the promotional mix and customer relationship marketing. We'll start with promotion. Promotion is defined as "Communicating with the public in an attempt to influence them toward buying your product" (Ward, 2012). Promotion is a broad concept, encompassing advertising, public relations management and any events such
computers for the organization. All three are high-end ultra-slim laptops for the sales force. These are compared according to a number of key variables -- weight, size, performance, memory, communications, power, software, operating system and price. The three models are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. A recommendation is made at the end of the paper. This essay will compare three different computer models
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