wikipedia.org/wiki/iPod).
Thirdly, iPod has proved to be an excellent consumer-oriented item as it has made available revolutionary features (like modern design, lighter weight, high capacity) to the masses due to the average price established. Thus, in return for a moderate sum of money, people can take with them their favorite songs.
Fourthly, iPod has had a considerable social impact as it has succeeded in warming up human relationships. Steven Levy (2006) suggested that: "Music hits people's emotions and the purchase of something that opens up one's entire music collection...makes for an intense relationship." This idea was also reiterated by professor Katch from the University of Michigan who said that when students saw him with his iPod, "a sort of bounding" occurred (Levy, 2006).
Consequently, the generation gap is overcome and many potential conflicts are softened thanks to this item which indicates belonging to a specific group. It almost has the connotation of a flag which reunites a country's citizens.
Fifthly, the product has become an anthem for a modern and chic lifestyle, being a sort of "limousine for the spoken word" (Katz cited by Levy, 2006). People wear it in the gym, in campuses, at shopping, while driving or jogging thus showing their adherence to a distinct social class.
Sixthly, the product has also gained its status of 'glamorous accessory' due to the many celebrities who use it. Will...
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