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Product Placement The Last Couple Case Study

It has emerged as one of the most powerful ways for a marketer to connect in a meaningful way with their consumer (Wong 2006) and will continually be a vital part in television programming in the United States and the world over. There may be cultural debates and controversies especially when American shows are shown abroad but these can be mitigated with better understanding on what is being presented...

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Bibliography:

Galician, ML (ed.) 2004, Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics, Best Business Books, New York.

Gillin, B 2005, 'Product placement turns TV programs into commercials'. Knight-Ridder. Available from: <http://www.commondreams.org/headlines05/0124-02.htm

http://www.washingtonpost.com/wp-dyn/content/article/2008/06/26/AR2008062603632.html

Kang, C 2008, 'Product placement on TV targeted'. The Washington Post. Available from: <http://www.washingtonpost.com/wp-dyn/content/article/2008/06/26/AR2008062603632.html> [19 August 2011].
Sherman, C 2010, Product Placement in Reality Television: An Investigation of Audience Identification and Program Credibility. Available from: <http://digital.library.adelaide.edu.au/dspace/bitstream/2440/64113/1/03append-ref.pdf> [19 August 2011].
Sweeney, M 2011, 'What future for product placement?' The Guardian. Available from: <http://www.guardian.co.uk/media/2011/feb/28/product-placement-british-television> [19 August 2011].
Williams, K, Petrosky, A, Hernandez, E & Page, RJ 2011, 'Product placement effectiveness: revisited and renewed'. Journal of Management and Marketing Research, pp. 1-24. Available from: <http://www.aabri.com/manuscripts/10712.pdf> [19 August 2011].
Wong, D 2006, 'Understanding product placement', Change Agent. Available from: [19 August 2011].
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