The fact that the country's huge social instability and unemployment rate is somewhat alleviated by counterfeiting also encourages the police to ignore the problem.
Pfizer adopted a 4-prod approach to their problem - and this is actually a recommendation for all companies to adopt as means of problem-resolution:
the problem was delineated
Investigation was conducted into the extent of the problem
Plans were brainstorming
A specific plan was adopted and implements.
Their first step was to the problem in specifications and depth. Thorough investigation was conducted into all aspects of the problem in order to arrive at causes and to brainstorm possible solutions as well as to see which solutions had been effective in the past and which would have to be modified.
Pfizer's next step was to brainstorm ideas and draft plans. Their plans included distributing a draft plan that would deal with counterfeiting of company products in China. The plan specified 7 goals with each addressing a different Pfizer division. Being, too that piracy was encouraged and enabled by government officials, Pfizer recognized that the assistance of the Chinese government needed to be solicited in their fight against piracy.
Other ideas included providing the consumer with education about genuine Pfizer products and the need to ensure, at least from the vantage point of their own health and safety, that they were procuring only the genuine Pfizer brand.
To that end, proceeded in making amendments in the manufacturing and packaging of their products so that it became a distinctive Pfizer brand and could be discernible from counterfeits.
Pfizer implemented their steps. The China Market Survey, which investigated the extent of the problem was completed in April 2001. As significant amount of bogus products were sized and people were arrested. And prosecuted whilst Pfizer vigorously asserted their intellectual property rights. In 2001, too, China soidified and improved...
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