Product Design Problem Modern corporations which integrate the design, manufacture and marketing phases of a particular product are often confronted by the continual conflict which exists between industrial designers who conceptualize new ideas and engineers tasked with transforming that vision into tangible form. A delicate balance must be achieved by savvy executives seeking to achieve peak levels of performance and production from both their design and engineering wings. The world of industry is littered with discarded ideas and dashed dreams, and more often than not the ultimate success or failure of a product is determined by the ability of designers and engineers to cooperate while constructing and refining a prototype. When the lines of communication between any sectors within a firm are limited or severed, due to professional biases and petty disputes, the product which eventually goes to market will typically be substandard in either its stylistic design or its engineered functionality. As a general executive matter, I contend that a rigorous and thorough process of objective evaluation must...
The divergent professional philosophies held by designers and engineers invariably inform and affect their contributions to the manufacture of a given product, which is why any competent executive must endeavor to bridge this gap. The most effective and efficient new product development is derived from the concept of collaborative design, whereby "individuals with different, but complementary skills work together to seek collective goals and mutual understanding while sharing resources with a common vision" (Pei, Evans & Campbell, 2007). Traditional product development…
" The analysis cited above continues to describe the ways in which corporate "life" (in the sense of how many different individuals and entities are vital to the running of a corporation in the current climate): Businesses today must be consumer, profit, and publicly oriented. Only a few years ago, the first two would have sufficed. But, in support of our dualistic argument regarding the marketing concept, that is -- creating exchanges
Integrated Corporate Communication (ICC) and Corporate Communication (CC) The established limitations are severely customized by globalization: the size of the company (where there is not a major link with the area of the performance, delocalization and outsourcing and being dependent on the network), design of the product and sales (where the relation with the competitors may be competitive cooperative) somewhat similar to the frequency of motor industry), competitive relations of space-time,
Problem Solving Case Study Merging Information Technology and Cultures at Compaq-Digital (B): Becoming a Single Firm The many challenges and opportunities evident for Compaq and Digital Equipment Corporation (DEC) illustrated in the case study Merging Information Technology and Cultures at Compaq-Digital (B): Becoming a Single Firm are analyzed and evaluated from a strategic perspective in this analysis. Both companies have drastically different cultures, which made the challenges, opportunities and threats of the merger
Undoubtedly, the main beneficiary of such fierce competition is the customer who will be able to choose among several reliable products (http://en.wikipedia.org/wiki/iPod). Thirdly, iPod has proved to be an excellent consumer-oriented item as it has made available revolutionary features (like modern design, lighter weight, high capacity) to the masses due to the average price established. Thus, in return for a moderate sum of money, people can take with them their
" (Brown, 1996, p. 74) That potential of globalization can be attributed directly to the current business processes working to its fullest capabilities. Some may think that these trends towards globalization are new to the twentieth or twenty-first centuries. In a sense that is true because of the fact that our current globalization phenomenon can be linked with the advent of our new technology, financial methods and distribution channels to any
This essay is on Sustainable design within retail spaces store design (including the physical space of the store, as well as the merchandising fixtures, and products). This paper will explore some different brands that utilize this sustainable design concept. Introduction & Defining the Concept The concept of sustainability is, for the most part, in the eye of the beholder. In theory, sustainability reflects consumption that can be sustained indefinitely, implying that no
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