gainlaundry.com/static/products.asp.
Marketing application and analysis
The "release the hounds" reference used to promote Gain "Outdoor Sunshine" is reflective of the company's past marketing efforts for this product that have equated doing laundry with going to war while remaining "ladylike" in the process. According to Harris (2000), "Throughout the twentieth century, the aesthetic of cleanness has been simultaneously militaristic and ladylike. The rhetoric of germ warfare infuses descriptions of cleaning products, which depict housewives as soldiers on the front lines, 'killing dirt,' 'cutting through stains,' or 'getting brutal with soiled clothing,' as in an advertisement for Gain detergent that shows a laundress in a boxing glove clutching a pair of men's underwear ('Give your boxers some punch')" (p. 250). A common theme that recurs through this marketing copy, with the sole exception of 2X Ultra Gain, is the emphasis on the way the product smells rather than any specific emphasis on how well it cleans clothes. This approach may indicate that many consumers believe that most detergents perform about...
Procter and Gamble Case Study about Procter and Gamble Procter and Gamble (P&G) is a global American company specialized in consumer household and personal products. It has its headquarters at Cincinnati, Ohio, in the United States. Its founders are William Procter and James Gamble hence the name Procter and Gamble. The company was started in 1837 but fully incorporated in 1905. After its establishment, the company has grown to the extent that
Tide The term marketing refers to identification and anticipation of consumer needs and wants and then satisfying them in a profitable manner. With the increase in globalization and consumer knowledge, marketing has evolved to become a comprehensive field with rapidly changing dynamics and is a key contributor in the success and failure of any business. The way a marketing strategy of any product is designed depends greatly on whether the commodity is
Instead, these revenues may be invested in their question mark business units, which include their international expansion of these same industries into the Western economies. Ansoff Matrix: Using the Ansoff Matrix one can see the alternative corporate growth strategies Kao may consider. Kao is seeking market development into Western markets with existing products. They are also seeking diversification into these new markets with new products that fit the unique needs of
Notwithstanding the challenges involved, the stakes are high and there is little room for false starts or experimentation; therefore, identifying a general set of best practices that Gambian organizations can follow in developing their own set of sustainable productivity practices represents a valuable and timely undertaking, which relates to the purpose of the study which is discussed further below. Purpose of Study The overall purpose of this study was to study
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