Business -- Applied Management Project
STYLES OF LEADERSHIP: PROCTER & GAMBLE VS COLGATE-PALMOLIVE
This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership that can be found within those organizations. The first step will to compile a list of leadership models that would most likely to be found within these organizations and then develop a questionnaire or interview process to see which models would fit best in the organizations. By identifying the leadership styles that are used in the organizations, it could be useful to the organization to understand leadership models and adapt or improve the current styles of leadership that are used in the business
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Brief History and Organization Background
Procter & Gamble
Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). It began as a two-man partnership but by 1859, the partnership had 80 employees and annual sales exceeding $1 million, and then steadily grew through research, innovations and army contracts. In 1890, the partnership ended as Procter & Gamble incorporated to raise additional funds for expansion. In 1900, the corporation begins international sales in England and parts of Asia. In 1915, the corporation began manufacturing outside the United States, in Hamilton, Canada. In 1920, the company began using direct sales, with 450 salesmen selling directly to retailers. In 1930, the first non-family member, Richard R. Deupree, is chosen as company president, and the corporation establishes it first overseas subsidiary by purchasing Thomas Hedley & Co. Ltd. Commencing in 1935, the company expands into Asia by: the 1935 acquisition of the...
Academic and Theoretical Foundations Brief Histories and Organizational Backgrounds Procter & Gamble Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). It began as a two-man partnership but by 1859, the partnership had 80 employees and annual sales exceeding $1 million, and then
STYLES OF LEADERSHIP: PROCTER & GAMBLE VS COLGATE-PALMOLIVE Problem Diagnosis and Definition Specific Problem Definition on which the project will be based. The problem upon which this project is based is the differing types of leadership between Procter & Gamble and Colgate-Palmolive, both nationally and internationally, that have relatively affected each organization's real and potential success. History of the Problem (include quantitative data, if available) The history of the problem is the differing approaches taken
There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company. This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products
The company is permanently spending considerable amounts on R&D to innovate its products and on advertising to maintain the brands awareness high. Shareholders are more satisfied than ever after Procter's recovery in the late 1990s, early 2000. But they did not encourage much the recovery process because it took almost two years and they were expecting a fast recovery process. Pantene Currently there are over 100 Pantene products. Pantene shampoo has 25
Uniform promotional messages for the products included in the same business unit can be translated by diminished costs. This aspect should not be underestimated, as promotional costs, in the form of TV, radio, paper or Internet advertisements represent an increasing share in the total marketing costs incurred by the company. By using the same promotion method, costs will be most likely cut down. Also, another important effect is the
Procter and Gamble Case Study about Procter and Gamble Procter and Gamble (P&G) is a global American company specialized in consumer household and personal products. It has its headquarters at Cincinnati, Ohio, in the United States. Its founders are William Procter and James Gamble hence the name Procter and Gamble. The company was started in 1837 but fully incorporated in 1905. After its establishment, the company has grown to the extent that
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