Verified Document

Process Of Strategy Mapping Research Paper

Strategy Mapping and the Learning and Growth Perspective Strategy mapping has recently emerged as an important component in strategic planning, especially in relation to the learning and growth perspective. In most cases, the strategic planning process involves developing a strategy map that is in line with balanced scorecard as the outline for strategy development. Generally, strategy mapping is part of the process that is geared towards exceeding customer expectations and eventually creating value for an organization's financial stakeholders. The significance of strategy mapping as a foundation towards organizational success is mainly attributed to its link to performance management and the establishment of value propositions. This article explains the process of strategy mapping and demonstrates how it relates to performance management and establishing value propositions.

Strategy Mapping and Balanced Scorecard:

The modern business world is characterized with crisis in strategy despite the ability of managers to develop good strategies. Therefore, the crisis is attributed to the lack or poor execution of good strategies that are formulated by managers. In essence, while the creation of a robust and meaningful strategy is a vital part for the success of a business process, the implementation and execution of the strategy is crucial in achieving desired outcomes (Armitage & Scholey, 2007). Business managers have continued to be effective in the development of good strategies but have considerably failed in ensuring the successful implementation of the developed strategies.

Strategy mapping has recently emerged as an approach towards enhancing the implementation and execution of strategy. The founders of this approach, who also developed the Balanced Scorecard approach, consider it as the cutting-edge framework to the process and art of strategy execution. The approach has also been used as the framework for strategy development in line with balanced scorecard when carrying out strategic planning ("Baldridge Program Strategy Map," 2014). Since it evolved from the experiences of the early adopters of Balanced Scorecard, strategy mapping is closely linked to the Balanced Scorecard. However, strategy maps are regarded more...

For instance, the Balanced Scorecard is renowned for improving an organization's performance measurement system. In contrast, strategy maps are the tools that combine Balanced Scorecard measures directly with strategic objectives and outcomes. As a result, these maps enhance strategy implementation and execution, organizational operations, and financial results. In addition, strategy mapping precedes Balanced Scorecard, which was introduced earlier, by providing much of its content. Actually, strategy maps enable organizations to develop, describe, and communicate their strategies.
The Process of Strategy Mapping:

Even though strategy maps are not the complete answer or solution to the implementation and execution of strategy, they are promising solutions that demonstrate the need for better strategy execution. Strategy mapping is a process that is made of six guiding steps that managers can use to enhance strategy implementation and execution in their organizations. These guiding six steps are based on the example used by The Glacier Inn in development of maps. They are specifying the overriding objective, selecting the value proposition, choosing financial initiatives, choosing customer strategies, executing through interior perspective measures, and planning the learning and growth strategies.

The specification of the overriding objective involves differentiating what the organization actually understands as its overriding objective and strategies it prepares to implement. As the first component of the strategy map, the overriding objective should consist of financial target and a time aspect. Choosing the value proposition is a step that involves market segmentation in new untraditional means in order for the organization to win the market. The selection of financial strategies involves classifying these measures into revenue growth, productivity, and asset utilization and using value proposition to determine the dominant strategy. Following the determination of financial strategies, customer initiatives can be classified into maintaining and adding customers, enhancing revenue per customer, and lessening cost per customer. The internal perspective is mainly centered on…

Sources used in this document:
References:

Armitage, H. & Scholey, C. (2007, March). Using Strategy Maps to Drive Performance.

Retrieved July 16, 2014, from http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf

"Baldrige Program Strategy Map." (2014). National Institute of Standards & Technology (NIST).

Retrieved from U.S. Department of Commerce website: http://www.nist.gov/baldrige/about/strategy_map.cfm
Retrieved July 16, 2014, from http://www.cimaglobal.com/Documents/Thought_ leadership_docs/tech_resrep_a_practitioners_guide_to_the_balanced_scorecard_2005.pdf
Niven, P. (n.d.). Learning and Growth Perspective. Retrieved July 16, 2014, from http://www.epmreview.com/resources/articles/item/87-learning-and-growth-perspective.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategy Mapping Please Title Case 4 I
Words: 740 Length: 2 Document Type: Case Study

Strategy Mapping Please title Case 4 I attached Previous 3 Papers (Case1-3) Explain process strategy mapping relates performance management establishing propositions. You discuss theoretically Glacier Inn case study presented Armitage Scholey (2009) document readings serve integrating ideas. Strategy mapping, performance management and establishing value propositions Virtually all organizations today have some sort of defined 'strategy' which they are ostensibly attempting to put into action -- but merely articulating strategy is not enough. Executing

Process of Strategy Mapping
Words: 1303 Length: 4 Document Type: Essay

Strategy Mapping The author of this report has been asked to write a brief report relating to strategy mapping and hot it relates to performance management and the establishment of value propositions. The above touches on three important dimensions of any business and they should all be planned for accounted for in the best and most effective ways possible. The report below will explain this in more detail or all three

Strategy Mapping Is an Approach to Strategy
Words: 1213 Length: 4 Document Type: Essay

Strategy mapping is an approach to strategy implementation that flows from the balanced scorecard approach to formulation and measurement. Strategy mapping allows for a clearer understanding of the dynamics of strategy to be understood, especially at the implementation level. The framework was developed in order to do three things. These are to set appropriate objectives, establish a dominant value proposition, and then find critical strategies that support that position. The

Strategy Mapping and the Learning and Growth Perspective
Words: 664 Length: 2 Document Type: Capstone Project

Strategy Mapping & the Learning and Growth Perspective Learning and growth is the fourth category of the balanced scorecard, which makes up the basis of any strategy. In this perspective, there is establishment of the employee capabilities, skills, technology, and a corporate environment to support a strategy. There are several objectives identified by Cattaraugus Rehabilitation Center Mission (CRCM) in an attempt to improve their learning and growth. These include (i) recruit,

Strategy Mapping and the Learning and Growth Perspective
Words: 1254 Length: 4 Document Type: Capstone Project

Strategic Mapping & the Learning and Growth Perspective The execution of a strategy in an effective manner is a crucial factor to success and survival of organization and businesses. Despite of the significance of effective implementation of strategy, very few companies and businesses are actually successful in executing their own strategies. Generally, many companies continue to fall short of their own expectations and those of others when executing their strategies. One

Health Services Administration Delivery Strategies Examples of
Words: 974 Length: 2 Document Type: Essay

Health Services Administration Delivery Strategies Examples of three value-added support strategies for a safe and caring environment Managers of any nursing home are expected to promote the existence of safety and harmony within the nursing environment. This is possible through the adoption of various strategies targeting its valued-added care activities like bedsides procedures, teaching, vital signs, communication with patient care, and activities of daily living. Some of the strategies that can be adopted

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now