¶ … privatization of the telecommunication industry in Nigeria
QUESTIONNAIRE DESIGN AND SCALE MEASUREMENT
There is much controversy with regard to the contemporary privatized telecommunication companies. In order to gain a more complex understanding of the topic, one would have to interact with people and observe how they feel with regard to the fact that telecommunication companies are being privatized. By addressing senior managers, government officials, consultants, and academia, the research methodology process aims at providing accurate information regarding the way that specific communities feel toward the fact that capitalism is slowly but surely taking over the telecommunication industry in the country.
Measurement is one of the most important steps in this process, taking into account that, in order for it to be reliable and valid, the researcher needs to have a very good understanding of the concepts he or she is measuring.
In order to achieve best results with the questionnaire survey, research is focused on having individuals who take part in it feel comfortable with expressing themselves and actually get actively involved in putting across their exact opinions concerning the topic under discussion.
Validity is going to dominate the questionnaire and the measurement process, as the study is directed at providing readers with truthful responses. This means that the researcher is going to be able to effectively identify cause and effect connections and is going to be more probable to put across information that is as accurate as possible. Internal, external, and construct validity types are going to be taken into account when addressing results from the questionnaire. In order for the study to be effective, answers gathered during the survey need to fit a larger public. By generalizing answers to fit the target population, the overall study is going to be more accurate and is going to reflect ideas expressed by larger communities rather than concepts that only correspond to particular people.
2) DATA COLLECTION AND RESPONSE RATE
From the persons who were presented with the survey, a staggering 70% provided responses. This leads to believe that these people were particularly concerned about having others understand their viewpoint. Furthermore, the fact that such a large number of the persons targeted responded to the survey demonstrates that answers can be generalized to fit the overall population that the study addresses.
What is especially intriguing about the survey's results is that participants were not discouraged by the fact that they needed to complete the surveys themselves. Most people are likely to agree that self-completion surveys typically yield low response rates, with participants feeling that they waste a significant amount of their time addressing questions in the survey. "The ability to tailor persuasion strategies to address a sample person's concerns is highest with face-to-face contact, and is minimal in self-administered surveys." (Groves et. al. 166) This, again, proves that these people wanted to be heard and that they perceived the survey as a tool to put across their thinking regarding the privatization of the telecommunication industry in Nigeria.
The survey took place over a larger time period in order to provide participants with the chance to answer questions at times that suit them. This probably played an important role in getting a higher response rate, especially considering that many respondents were likely to consider the survey time-consuming and to thus delay it in accordance with their schedules.
Sending surveys over the internet certainly involves a series of risks, with one of the principal risks being the fact that there's no certainty that respondents are who they say they are. As a consequence, the current survey was accompanied by chat sessions during which participants were encouraged to support responses they gave.
3) DATA ANALYSIS OF THE PILOT TEST
During pre-testing the survey was presented to several academicians in order for them to validate its general direction and to have them play an active role in providing advice regarding changes that could improve it. Most agreed that questions were valid and that they were necessary in order for the study to yield conclusive results.
The pilot study was meant to anticipate the results of the overall survey and the eventual conclusion of the survey actually demonstrated that pilot studies in general are essential in providing researchers with a more complex understanding of the questionnaire they want to present a community of people with. The pilot study was performed using 20 individuals each belonging to a particular group (senior managers, government officials, consultants, and academia).
Although one would be inclined to believe that pilot studies often fail to provide conclusive results because of their limitation, in this situation the pilot test was actually very close to the actual survey. Most people involved...
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