Halo 2 was a newsmaker as it is an exclusive game for the Xbox and can be played over its online gaming network. Microsoft's PR reminded everyone of that fact. They also let the whole world know that around 1.5 million copies of Halo 2 were already pre-ordered. The launch was very successful as Halo 2 sold more than 3 million copies within the first weekend. Damage control is another part of PR. When Microsoft faced anti-trust allegations they initiated a major letter writing campaign to save their image from being defaced. They asked their customers to write letters to the editors send letters to their congressmen and do whatever they could to protect its good name. An important PR move is to make sure that the organization supports the right political party. Microsoft used to be a big supporter...
However it abandoned its support of the Democratic Party after the anti-trust case was leveled against it by the Clinton justice department. They switched their allegiance to the Republican Party during the 2000 elections. Microsoft managed to get through the anti-trust allegations after the republicans swept to power.
E-Commerce on Business Strategy The purpose of this literary review is to determine the effects and impacts of e-commerce on business strategies and internal processes with particular emphasis on the travel industry. Our review will include material from several different sources including the Sloan Management Review, Travel Weekly and white papers from Ernest & Young. We will begin by defining E-commerce and the impact of it in the new economy. Subsequently we
Tera vs. Netflix TEVA VS. NETFLIX Teva, which you likely do not even know (Northrup, 2010), has won its business game by betting its success on products with a true future, while Netflix, stuck with a well-known brand name, appears to be dying the death of overconfidence. Technically, Teva could still do less well than anticipated because the market they are in -- the production of generic drugs and the ingredients that
business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array
This kind of competition can prove to be more effective than governmental regulations since firms are reluctant to follow government mandates. Methodology: Secondary research has been used as the main tool. Important journal articles, case studies and analyses have been included to understand the concept of CSR and its use in gain competitive advantage. ANALYSIS and DISCUSSION Social responsibility is closely connected with concern for financial growth. According to this belief, firms seek
Apple Founded sometimes in 1976 by Stephen Wozniak and the late Steve Jobs, Apple Inc. has today become one of the most popular companies in the personal computers industry. Today, the company designs, manufactures and offers for sale a wide variety of consumer electronics including but not in any way limited to portable communication mobile devices and personal computers. Further, the company also avails to consumers a number of related peripherals
However, cursory studies that have been conducted are either biased because they seem to present a biased review of certain products or are insufficient because of their limitations and shallowness. Those studies that have been considered to be useful are mentioned below. Robert D. Boerner, Joanne Bourquard, Pam Greenberg (2000) comprehensively elaborates the legal aspect of spam. He provides an in-depth review of the present laws in actions and the
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