Porter Novelli Southern Company Case Study Due Week 8 worth 150 points From Goldsmith & Carter textbook, select Porter Novelli (Chapter 12) Southern Company (Chapter 13) case study assignment.
Porter Novelli Case Study
Porter Novelli has established itself within the market as a provider of public relations services to non-profit organizations. Gradually, the company has created points of difference through the integration of technology and innovation. It now serves companies in over 60 countries and in various sectors, such as business, healthcare, education and so on.
Porter Novelli is worth analyzing due to the efficiency of its internal managerial decisions, which have supported its global ascension. In such a setting then, emphasis is placed on four distinctive aspects:
The effectiveness of the roles played by the strategic leaders in the formation of the performance management strategy
The development of an evaluation plan for the effectiveness of the talent management strategy and the statement of the means in which the data would be gathered
Critique and alternatives to the talent management strategy
The functional expertise components of the strategy and its ability to optimize the organizational ability to identify qualified individuals.
2. The roles of leaders
As Porter Novelli worked towards an improvement in its competitive position, it placed an increased emphasis on the management of their human resources and this materialized in the construction of a new plan for the performance management strategy.
The role played by the strategic leaders in this endeavor was fairly important in the meaning that the leaders were in charge of aligning the envisioned goals of the company with the individual goals of the employees (Snell and Bohlander, 2012). In other words, they placed an increased emphasis on the motivation and training of the staff members in an effort to align their...
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