Athletes have a wide array of energy drinks and sports drinks from which to choose, and these drinks often claim to have high amounts of protein or replenish electrolytes. Even diet colas have been shown to have certain negative metabolic effects that may inhibit weight loss. Other substitutes for colas include the caloric but more nutrient-dense skim milk, which is often promoted as healthier for children, particularly in schools that have banned colas (Mohl 2006, p.1).
On a less healthy note, coffee is a substitute for the caffeine in soda: the availability of highly sweetened coffee and tea drinks also makes it easier for people who do not like the bitter taste of coffee to drink this beverage. Other high-caffeine substitutes include Red Bull. Finally, juices offer a 'sweetness' satisfaction as a substitute for colas but with a greater nutritional 'punch.'
Buyers
Schools are less apt to allow sodas to be sold within their confines than in the past. Buyers may be altering their buying habits, either out of health concerns, or of fear that soda taxes are increasing. Because of the wider array of choices, even soda-drinking consumers are...
Economics Sources of Information for a Porters Five Forces Analysis on Kraft Foods To undertake a Porters Five Forces analysis it is necessary to identify potential sources of information that will give the required information. The Five Forces analysis will require an assessment of the five areas; degree of rivalry among competitors, threat of new entrants, bargaining power of suppliers, bargaining power of customers, and availability of substitutes. This process can be
Five Forces It is important for students to understand the relationships that formulate a business strategy. The five competitive forces that shape strategy, or more commonly known as Porter's five forces, help clarify and explain how business strategic approaches are influenced similarly across all industries. The purpose of this essay is to examine how business strategy and information technology relate in achieving competitive edge. I'll examine this subject by examining each
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D.). This de-institutionalization of the company will help bring the IMAX experience to new movie goers. To further broaden their appeal, IMAX has diversified their movies as well. IMAX's second part of their business strategy centers on bringing more Hollywood movies to their large format screens. Whether it be remastering previously released films or simultaneously new films, IMAX has worked hard to expand their audience from those who typically enjoyed the
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