This represents a risky move in this oligopolistic industry. The price of the PS3 was set at $499 for the 20 GB model and $599 for the 60 GB model. The Xbox360 is $200 less and the Wii was priced at $250 (Ono, 2006). Sony's goal with the pricing strategy was twofold -- to connote the premium nature of the product and to cover the costs. The cost structure

It is obvious that these toys are not merely meant to develop constructive abilities in children, since they are practically supporting kids in behaving violently. One of the best examples of the degree to which advertisers are ready to extort money from the masses is the Pokemon chain of toys. Pokemon characters can be seen in numerous TV programs and even though most people relate to them as being nothing

' Purchasing agents can place orders, gather information, and communicate with different organizations from any place at any time" (Martin & Hafer, p. 41). Following the introduction of the Internet, many purchasing departments and purchasing representatives were better able to engage in direct communications, order taking and fulfillment as well as the provision of technical support with their business counterparts abroad (Martin & Hafer, 2002). These authors add that, "The

However, the toys themselves had a distinctly gendered feel. While the author recalled Legos as gender-neutral, they did not appear gender neutral in the toy-store setting. Instead, the Lego products were based on action movies, such as Star Wars and Indiana Jones or else featured something called a Bionicle, which appeared to be some type of robot. There were some Legos called Clickits, which were pink and white and featured teenage-looking cartoon-character girls. However, the Lego sets

Transmedia Property. Case study related a media property (e.g., comic, film, television, ). This analysis existing property development a transmedia plan property. Break movie's elements starting introduction, music, back ground, audience engage movie, flow movie All typed papers assignments double-spaced, 12- 11-point font -inch margins. Summary of the property The transmedia concept is not a novelty these days, as the concept was first patented at the beginning of the 1990s. According

In an attempt to compete Wii, Microsoft put together all the features from its Xbox 360 gaming platform and offered the result in the shape of a bundle of two games at the price of $279.99 in which the following were included: five family-friendly games, a wireless controller, a high-definition multimedia interface (HDMI) connection enabling high-definition output (if desired) and 256 MB of memory, useful for storing games and