Public Relations Campaign Plan for Huntington County
The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeRED emergency Notification System that it uses to communicate any emergencies to the registered members of the county. The system enables the county to telephone all targeted areas of the county, and it can dial over 50,000 number in an hour (Wentz et al., 2014). The main weaknesses of the system is that it only dials three times, and if a response is not received, it will not dial again. However, the system is smart enough to leave a voice message. The main threats to the system is in case there is a power outage and phone lines are affected it becomes impossible to reach most of the residents who have not provided alternative mobile numbers. The system has enabled the county to reach many of its residents in a short time and deliver emergency messages promptly.
The greatest challenge faced by the county is encouraging people to provide primary and secondary emergency contacts. There are individuals who have registered with the system, but they might have changed their numbers, which makes it impossible to reach them in case of any emergency. The county tries to inform residents to update their contacts with the system anytime they change their numbers, but reaching out to residents within the county has not been easy, and the county needs to encourage people to register. This problem mainly affects the people aged between 20-35 years who feel their privacy might be interfered with, and they prefer another method of receiving emergency messages. These publics prefer using social media to interact and receive...
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