As one of the dominant types of business organization that developed in the age of modernism, corporations allowed the public and individuals to actively participate, and in part own, shares on the profits of a particular business through the corporation. The emergence of corporations reflected the increasing complexity of business organizing in the age of modernism, wherein more merchandise is produced, hence necessitating more capital to produce these merchandise, which are then generated through investments given by the public or specific business-minded individuals. Along with the development of corporations, there has also been an increase in marketing strategies wherein surplus products are produced and marketed through different strategies, among which advertising is considered as the most effective and dominant. Initially, advertising and marketing was just formulated to distribute surplus products manufactured by companies, until surplus production...
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