Pharma The first thing that needs to be done is to understand how bioavailability helps with patient outcomes. This feature of the product needs to be translated to something concrete. There are two main outcomes of this class of pharmaceuticals. The first is that they reduce hypertension, and the second is that they reduce edema. Hypertension is already a major health issue in the U.S., so it probably has the best chance of success for gaining market share. Poor bioavailability means that the drug is probably less effective. A pill that delivers 100% bioavailability is actually quite remarkable. It would lower the cost of treatment in hospitals, which would otherwise need intravenous administration in order to achieve 100% bioavailability. So that is one angle - the cost benefit to hospitals. For direct comparison with the market leader, better bioavailability should translate to lower incidence of hypertension between the two drugs. There might be lower incidence of heart attacks and strokes as the result of better bioavailability. In addition, patients are probably going to report feeling...
Translating fewer heart attacks and strokes is easy -- better quality of life, longer life, more time with family, less time in hospital. Nobody wants to be put at greater risk of heart attack and stroke.
Healthcare Making Prescription Drugs Affordable? Parallel Trade and the Pharmaceutical Industry The skyrocketing cost of prescription drugs remains one of the most contentious issues in America. In this presidential election year, especially, politicians are continually debating ways to make life-saving drugs more affordable. Alone in the world, the United States prohibits the free importation of prescription medications from abroad. Yet, as is so often pointed out by those in favor of changing the
NxStage Company Background Environmental Scan Five Forces & Value Chain Strategic Alternatives Strategic Plan Acquisitions Resource Allocation NxStage is a medical equipment manufacturer specializing in hemodialysis products for use in the home. Their main flagship, NxStage SystemOne, constitute two-thirds of the company's revenues. The product has been on the market for several years, but NxStage has never been able to turn a profit, nor has it been able to develop a viable second major product. This has created
Incentive Plan at Watson Pharmaceutical Watson Pharmaceutical Company is located in Corona, California and is a leading company worldwide for pharmaceutical products. The organization develops, manufactures, markets and distributes generic pharmaceutical drugs specialized in women's health and urology, in the United States and throughout the world ("About Watson," 2010). Watson utilizes an incentive plan to motivate their employees to work harder and achieve their sales goal. The incentive plan motivates the
Destination Country: Costa Rica Aspects of product needing change in Costa Rica Emerging markets entry Special services requirement Decision making Forms of investment Competitors in Costa Rica For any company that considers operating internationally, there are many alternatives to select from for the mode of entry in the foreign markets. While foreign direct investment (FDI) is considered most pervasive form of entry mode by transnational corporations, smaller firms often consider partnering with a local firm or exporting
Positioning Strategy Kadri is positioned as a low to medium priced pharmacy, with complex services. The pharmacy addresses all age groups. In addition to this market segmentation includes seniors with special needs, individuals that are interested in quitting smoking, non-native English speakers, and others. Internet Value Proposition The digital marketing strategy that Kadri intends to develop is focused around the pharmacy's website (Doligalski, 2010). Through this website, Kadri wants to improve relationships with
Product or Service Supplied The product supplied to patients is generic pharmaceuticals. “A generic drug is a pharmaceutical drug which is equivalent to a brand-name product in dosage, route of administration, strength, quality, Kinetics, and its intended use. It may also refer to any drug which is marketed under its chemical name without advertising” (Moin, 2016). The importance to the customer is an issue of affordability: the patient has to incur fewer out
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