Burger Delight Expansion to Kenya was recently contacted by the Kenyan Minister of Trade and Commerce in relation to Burger Delight commencing operations in Kenya. With the Minster's support for this, I have investigated the Kenyan market to ascertain whether it would be a viable market to enter. Based on this research, I have concluded that the possibility is worth considering further. Please find to follow a summary of the research conducted, with reasoning showing the viability of expansion into Kenya.
Kenyan Economy
The Kenyan economy has been stagnating due to poor government and poor management since the 1990's, however despite these setbacks Kenya is well placed to serve as an engine of growth in East Africa (Emulate Me). In 1993, Kenya had the support of the World Bank and the IMF and economic performance improved remarkably. Since that time, various events caused a...
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Business Marketing Proposal for Gatorade's Expansion Into International Markets Please see the attachment, which contains my analysis and marketing recommendations on Gatorade's Strategy for International Markets. The analysis and recommendations have been developed based on recent market trends. I am strongly convinced that given Gatorade's undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its consumer franchise in international markets. Such expansion will
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Canadian Expansion Research have recently been contacted by the Minister of Trade and Commerce for Canada, who contacted me for the purpose of encouraging Burger Delight to expand into the Canadian market. I have researched the Canadian market and have found expansion into the area to be a promising possibility. The major benefits are the similarity between America and Canada which assure product acceptance, ease of entry and profitable sales. I have
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