Verified Document

Persuasion In Social Psychology Term Paper

¶ … podium, flagrantly flanked by four American flags, John Kerry shakes his fist in apparent anger. "Three million jobs lost!" The scene cuts to a profile of Kerry continuing his statement, "That is an astonishing failure." Within ten seconds, viewers of the John Kerry presidential campaign ad know that the candidate is trying to appeal to blue collar workers, members of the middle class or any citizen concerned about the needs of the working class. The Kerry advertisement from February 22, 2004, posted on his website http://www.johnkerry.com/videos/console.php?video=031204_misleadingand entitled "Jobs Lost," appeals to the majority of working class Americans. The ad is specifically geared for those who care about job security and who fear the repercussions of overseas outsourcing and tax breaks for the corporate culture. Amid photo ops of Kerry shaking hands with hardhat-wearing workers, the soothing male voice-over states, "John Kerry's got the strength and experience to fight for America's jobs." Kerry dons a dress shirt and...

Likewise, when the director cuts to another shot of Kerry in his monkey suit behind a presidential-looking podium, the candidate appears authoritative, knowledgeable, and presidential. The viewer's thought processes scream, "There is a man who believes in our cause AND who has what it takes to lead a nation."
When Kerry states, again behind a row of stars and stripes, "We need to be on the side of America's workers," the viewer is sucked into Kerry's image as a working class supporter, a champion of the middle class. Although Kerry's dress and appearance belie his statements, the ad's central message persuades viewers to believe in Kerry's message. Neither Kerry nor his voice-over defend his personal record and neither divulge any…

Sources used in this document:
Works Cited

Kerry, John. "Jobs Lost." Advertisement posted on http://www.johnkerry.com/videos/console.php?video=031204_misleading#031204_misleading.
Cite this Document:
Copy Bibliography Citation

Related Documents

Psychology Social Psychology in the
Words: 419 Length: 1 Document Type: Term Paper

..]; and (b) external factors that involve juror and defendant demographic characteristics" (Gordon & Anderson, 1995, p. 455-456). These factors can be difficult, if not impossible to overcome, and lead to numerous problems in the court system, from hung juries to incorrect decisions about guilt or innocence. Trial lawyers are exceedingly good at using social psychology methods during trials. These lawyers use the principles of how people relate to each other

Social Psychology Concept Matrix
Words: 870 Length: 3 Document Type: Term Paper

Social Psychology Concept Matrix Social Psychology Concept Application to Society Provide Example Criminal Justice Provide Example Application to the Individual Provide Example The researcher selects a certain number of people from the population that he/she wants to study and presents them with a list of questions on the topic asking them to respond in order to elicit their opinion. The survey can be conducted in writing, over the phone, as face-to-face interview, or in a small-group oral format The survey

Social Psychology Examining the Principles of Persuasion Influencing...
Words: 3075 Length: 9 Document Type: Essay

Social Psychology: Examining the Principles of Persuasion Influencing Group Behavior Introduction & Outline of the Research Evaluation Concepts of Social Psychology Attitudes and Persuasion Social Identity Theory Social Influences Cultural and Gender Influences Social Psychology: Examining the Principles of Persuasion Influencing Group Behavior Introduction & Outline of the Essay Social psychology deals with different aspects of social life and social behavior. People not only have feelings and opinions about nearly everything they come into contact with, but the argument has

Social Psychology Bringing It All Together
Words: 2439 Length: 7 Document Type: Research Paper

Social psychology is a very broad field that takes in the many varieties of group dynamics, perceptions and interactions. Its origins date back to the late-19th Century, but it really became a major field during and after the Second World War, in order to explain phenomena like aggression, obedience, stereotypes, mass propaganda, conformity, and attribution of positive or negative characteristics to other groups. Among the most famous social psychological studies

Social Psychology Social Beliefs and
Words: 2534 Length: 8 Document Type: Term Paper

I have had friends that I've known since I was in grade school. Our initial interaction occurred because of our attraction toward one another. We had so many things in common, such as the same favorite television shows and the same favorite sports. Our proximity to one another also aided in the development of this attraction toward one another. We all lived on the same block and therefore had

Social Psychology This Study Reviews
Words: 2327 Length: 7 Document Type: Term Paper

The very notion that romantic and other social relationships may affect the cognitive development in infants from the beginnings of their life suggest parents should take courses or classes in social relationships skills more so than parenting or well baby classes to ensure their babies mature cognitively and not just physically. 4. An important environmental impact on the health of individuals from a social psychology perspective is the environment of

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now