Personal Branding and Celebrity Branding Branding is the use of a distinct design, symbol, term or name as an identity to set a product apart from the rest. An individual's personal brand represents what they stand for, and what others seek them out for because of their actions, abilities and values. Personal branding, therefore, involves influencing the perceptions that others hold about you, whereas positive personal branding involves creating opportunities out

Chapter 3: ForecastingStrategic vs. Tactical ForecastsStrategic forecasts use predictions for making decisions related to business strategy. For example, a company would use strategic forecasting to estimate potential demand and competition. Tactical forecasts are short-term and used for daily operations. A retail store might use tactical forecasting to determine the number of staff needed for an upcoming holiday season. If I were planning for a long-term venture, I would use strategic

cultural differences in today's world. Then explain two ways you might address those challenges in your professional life. Support your responses using current literature. Challenges of diversity: Positives and negatives Affirmative action embodies many of the paradoxes of the diversity of American society. On one hand, America has long proclaimed itself a land of freedom and equality. However, for many years, African-Americans and other minority groups were discriminated against, resulting in

I, meanwhile, helped with the family business, but I had a "normal" adolescence, and enjoyed it as what normal teenage boys are expected to when they are 17 years old. At 20 years old, my grandfather is already a family man raising a family of his own, my father has just started forming a family of his own as well, while I am in college, pursuing higher studies and

Both of these focus on the categories of Eros, Storge and Ludus. Eros refers to a type of passionate love. Storge is the opposite of eros, and is more of a companionate love, or strong friendship and is more likely to develop in communities where choice of partner is not high and where marrying for love is not common. Ludus is the final type of love and refers to

Attribution and Cultural Differences Attribution Attribution of failure and cultural differences in business 'Personal responsibility' is a common buzzword in American political and business life. Americans are often more forgiving of politicians and CEOs who accept responsibility for the mistakes they have made. Individual responsibility is seen as a positive value, but this is not true of all cultures. In more collectivist cultures, the stress is upon collective and 'team' responsibility when things