Personal Shopper
When the customer creates her or his profile on the website, they are surprised to discover that this is not like any other retail outlet shopper profile or even like a social media website profile. This profile is more robust, dynamic, and most importantly, practical. The customer is first asked to spend time answering a series of questions about body measurements. Because the target market consists of highly motivated consumers, they will spend the time to input this valuable information as they know it will help them achieve the goals they want in terms of having a virtual personal shopper. Most shoppers dream of having a personal shopper who will magically locate the items they want, in sizes that fit. This website makes it possible for everyone to enjoy the pleasure of having a personal shopper.
The measurement information is entered into a complex 3D modeling software application on our company servers. The data is used to create a real working model based on the consumer's data. The Your Mannequin feature is created. The customer has the choice of uploading real images of herself or to leave Your Mannequin in an animated form. The customer can customize the mannequin with hair color and other elements, and can change the mannequin's outfits as much as desired.
Inputs into the system will include a robust, and daily-changing database of information directly from the labels themselves. This means that everyone from Donna Karan to Versace can send in their detailed specs, offering a means by which to properly size customers who find that "Guess size 25 always fit me, but for some reason I need a 27 in Mavi." Every brand deals with measurements differently, which is why this feature of our database is one of the most important and robust. Our technology will be proprietary, and we can monetize it further later by selling it to other companies as a branded product.
In addition to the measurements data, each designer or merchandising company uploads a database of colors and patterns. This database is matched with an actual swatch system that subscribers to our service have access to, allowing them to receive in the mail a swatch of fabrics if they are contemplating a purchase. This will help our company save money by reducing the number of returns, while stimulating sales due to confidence in the quality of the swatches and their being used as a marketing technique.
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