Pepperidge Farm Product Into Costa Rica
Marketing and Management Assessments:
To understand the business situation in any country one has to understand the situation of the country and its people. This particular country is a success story of the South Americas. This is a relatively peaceful country and since the 19th century there has been only two brief periods of violence that has interfered with its democratic development. There has been a development of the country in terms of the technology sectors and in the area of tourism. This is primarily because it is very close to the United States and near the Panama Region. The main production of the country comes from agriculture and the country has been suffering in that sector. The problem is not connected with land ownership as that is widespread. In terms of popular occupations, agriculture still employs 20% of the population, industry employs 22% and services employ 58%. This estimate is of the year 1999. (The World Fact Book)
The estimated total population as of today is about 3,896,000 and is still growing. This tells us that we should have no trouble in finding people to work in a business opportunity in Costa Rica. The total country is slightly smaller than West Virginia and in terms of area is 51,100 sq km. The country consists of coastal plains separated by rugged mountains and some of them are volcanic -- over a 100 of them. The basic climate is tropical and subtropical, with the dry season from December to April and the rainy season from May to November. This has made the country rich in hydropower and also developed a keen interest in conservation. There is a lot of interest within the country in deforestation and land use change, and this has happened due to the clearing of land for cattle ranching and agriculture. The country is also affected due to soil erosion and coastal marine pollution and that is because of the importance the country gives to its fisheries. (The World Fact Book)
The attention to pollution also affects the ambient air quality and management of solid waste. Thus it seems clear that the establishment of any business within the country has to be considered very carefully. It is not correct to assume that people in the rest of the world are hungry fools, lusting after a few dollars, but would like to develop and support industries that help in their growth and long-term viability. We would thus like to look into the possibility of setting up a business that ties up with the natural bonanza that is available within the country. This is in terms of the climate, availability of natural, pure water, sun and educated potential employees. This will help us also get the necessary help and support from the government of the country and its leaders. At this stage, it is important to remember that the country has been a democracy for a large part of its history. (The World Fact Book)
In history, the economy of Costa Rica has depended on a diet of tourism, agriculture and electronics exports. This has made it a relatively stable country over the years and has also helped in the reduction of poverty during the last 15 years. The country is thus economically stable and is able to provide a strong social safety net to its people. The growth in income has not however been able to solve the problem of unequal income among its people and this is often reflected in social movements. Most foreign investors are happy with the investments they have made within the country as the political stability is high as is also the education levels. There is also not much problem in the foreign exchange sector as tourism to the country brings in a lot of foreign exchange. The other exports from the country are however hurting and are not contributing to the growth of stability of the economy. This is due to the low coffee prices and the large surplus in the availability of bananas for export. The government is finding it difficult to
Business Ethics Page | Coastal Uniforms Robert Garret, CEO Board Members Management Planning, decisions and policies. I, thank Coastal Uniform for giving opportunity to offer our consultancy service and hope that the efforts made to analyze and scrutinize the case will be productive for your company. The major outcomes of the analysis are summarized below and comprehensive report is enclosed. Major Issues to be Addressed Coastal Uniform was doing pretty well in the pre 1999s era,
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