By helping to solve their problems voluntarily, Bayer can avoid circumstances like the aspirin debacle by building a stockpile of goodwill to be used later.
One step Bayer should undertake is to continue to be aggressive in meeting FDA guidelines on the taking of Cipro. The company should include these recommendations, in English, on supplies sent to Mexico, because they know that some of these will end up in the U.S. Given the nature of the anthrax scare, however, Bayer should increase its labeling standards. Consumers are more likely to take the drug inappropriately under these circumstances. Although Bayer would not have had any way to knowing it at the time, they could have faced significant risk if their labeling, in light of the panic, was considered to be inadequate (Wyeth v Levine, 2008). Therefore, Bayer should support the recommendations of the CDC, as that should meet the standard for vigorous application of consumer warnings. It should especially emphasize that Cipro is not to be taken unless in an emergency situation and in consultation with a physician.
It is not wrong for Bayer to profit from a public health problem. All pharmaceutical companies, health care providers and health insurance companies in the United States profit from public health problems. Moreover, the system of patent protection is set up specifically to protect intellectual property rights so that companies can extract monopoly rents in order to offset the high cost of drug development. It has been argued that there are social welfare costs to this system, but there has been insufficient social will to change...
Piracy, Counterfeiting, Patent Violation, The Price You Pay for Outsourcing China Piracy, Counterfeiting and Patent violation In this paper we will focus on piracy, counterfeiting and patent violation taking note of latest cases towards items such as in software, books, music and other related things. Here a huge emphasis will be given on China and how many different industries across the globe suffer losses due to the illegal practices carried out by
New communication technologies require stricter scrutiny, as well. The threat of reprisal is the most effective measure against intellectual property right infringements, and for this reason one of the most essential actions that can be taken in this regard -- and frequently is -- is the filing of civil and criminal charges against companies that infringe upon these rights in an aggressive and uncompromising manner (Long 2000). This not
Legal Ethics • Are there situations in which a company, for the common good, must give up the economic advantage accorded by intellectual property laws? During a crisis situation, the common good can trump an intellectual property law. The threat of anthrax was at an all-time high, and though Bayer was producing as much as it could, it could not meet the demand and thus the price for their drug was artificially
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Arguably the deficiencies in processes and technologies throughout the distribution channel enable the unethical sharing of digital property by consumers in the first place. it's as if the incompetence of these channel partners' platforms, either from a website standpoint with the support of DRM technologies or the reliance on faulty, often poorly designed DRM systems, technologies and techniques create much opportunity to take digital and intellectual property and repurpose it
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