Verified Document

Past And Potential Future Of Yahoo Essay

Business Studies Yahoo!

Yahoo! is a U.S. based internet firm, known primarily for its' web search engine and related services such as Yahoo Groups, Yahoo Mail and the online publication of news, though Yahoo News. According to Alexa, Yahoo is the forth most popular web site in the world, behind Google, Facebook and YouTube, with 32.7% of its' traffic coming from the U.S. (Alexa, 2014). The firm is moving forward with the ongoing use of digital magazines to gain readers, and its' main source of income is the advertising revenues (Goel, 2014). The question that the company faces from many of the critics is whether or not there is a bright future, when the firm only has a 3.1% share of the digital marketing revenues, compared to Google's 33.24% and Facebook's 5.4% (Efrati, 2013).

When looking at Yahoo, the firm has a mixed history with achievements as well as challenges. The company was started in 1994 by David Filo and Jerry Yang, electrical engineering doctoral students, as "Jerry and David's Guide to the World Wide Web," becoming Yahoo later in the same year (WSJ, 2014). The guide was organized as a directory in a hierarchical format, differentiated from other guides of the times which were searchable indexes (Yahoo, 2014; Angel, 2002). The...

The initial investment from the venture capital form was almost $2 million (Yahoo, 2014). The second round investors included Reuters, and in 1996 the firm made its initial public offering (IPO) (Yahoo, 2014). In 1996 the firm started to expand the services significantly, launching personalization on Yahoo.com, adopting to the users interests, gaining a first mover advantage (WSJ, 2014). By the end of 1999 the total market value of the firm exceeds $100 million (WSJ, 2014).
It may be argued that in 200 the firm made a mistake which cost them dearly, instead of developing their own search algorithms, they licensed Google's for a period of 4 years; this agreement increased exposure for Google, and many web users started to go straight to Google (WSJ, 2014). By 2001, this mistake, along with the dot com bubble saw the firms' market value plummet to $10 million (WSJ, 2014).…

Sources used in this document:
References

Alexa, (2014), Yahoo! accessed at http://www.alexa.com/siteinfo/yahoo.com on 23rd June 2014

Angel, K, (2002), Inside Yahoo: Reinvention and the Road Ahead, John Wiley & Sons

Efrati, A, (2013, June, 13), In Online Ads, There's Google -- and Then Everybody Else, Wall Street Journal, accessed at http://blogs.wsj.com/digits/2013/06/13/in-online-ads-theres-google-and-then-everybody-else / on 22nd June 2014

Geol, V, (2014, June 21), Yahoo Wants You to Linger (on the Ads, Too), New York Times, accessed at http://www.nytimes.com/2014/06/22/technology/yahoo-wants-you-to-linger-on-the-ads-too.html?_r=0 on 23rd June 2014
Wall Street Journal, (WSJ), (2014), Yahoo: A Changing Internet Pioneer, Wall Street Journal, accessed at http://online.wsj.com/news/articles/SB10001424052970203513604577140950546379684 on 23rd June 2014
Yahoo, (2014), The History of Yahoo - How it all started... accessed at http://archive.today/puqz on 23rd June 2014
Cite this Document:
Copy Bibliography Citation

Related Documents

Yahoo A Critical Analysis Yahoo History Problem
Words: 7665 Length: 23 Document Type: Case Study

Yahoo! A Critical Analysis Yahoo! History Problem Areas for Yahoo Search Engine Industry Review Yahoo! In the Light of Porter's Theory Threat of New Entrants Threat of Substitutes Bargaining Power of Suppliers Bargaining Power of Customer Competition in the Industry Strategic Plans of Yahoo! Financials Yahoo! Stakeholders & Other Strategic Partners Strategic Challenges Strategy Implementation Realign the focus of Employees without layoffs Improve the Algorithm Apply the Algorithm Redeploy the Advertising Network Expand the Ad Network The Implementation of Outside Publishers Yahoo! is one of the pioneers of what virtual internet world

Yahoo Leadership an Analysis of
Words: 4561 Length: 17 Document Type: Research Paper

54). Indeed, the fact that the company's leadership team survived at all during its formative years speaks highly of the founder's vision and perseverance. In fact, Jerry Wang was originally rejected by a venture capital firm for suggesting to use what Hargrove (2001) indicates was "such a ridiculous name as Yahoo" (2001, p. 271). As Ashby and Miles (2002) also emphasize, countless up-and-comers at the time failed to make good

Combating Future Terrorism
Words: 1028 Length: 3 Document Type: Research Paper

Combating Future Terrorism The Continuing Threat Posed by Islamic Terrorists Brinkley. J. (2013). Islamic Terror: Decentralized, Franchised, Global. World Affairs, 176(2), Professor of Journalism Joel Brinkley explains that many countries around the world have been attacked by Muslim radicals (he includes Tanzania, where extremists beheaded a Christian pastor because he was training to become a meat butcher and the radicals asserted this trade was "theirs alone"), and that "…jihadist atrocities" have become a

Economic Futures Facing Larson Inc.
Words: 1032 Length: 3 Document Type: Research Paper

It is worth noting that two economic consequences are likely to occur, particularly in the event of a V-shaped recovery. The first is that the Federal Reserve is going to wait to increase rates until the last possible moment, in the hopes of spurring greater investment and therefore job growth. This means that inflation is expected at some point this year. This inflation means that factor inputs will increase in

Finance Financial Assessment of Supervalu
Words: 3480 Length: 12 Document Type: Research Paper

Since 2010 the organization has demonstrated a decline in revenue of 11.08%. However, one would expect some decline as a result of the divestments took place in 2011. The gross profit for the year ending 2012 was $8,019, which equates to a gross profit margin of 22.21%. However, the operating profit demonstrated a loss of $519, hindered by high ongoing Goodwin and intangible asset charges. However, was a lower operating

Fundamental Analysis of Coach, Inc.
Words: 4440 Length: 15 Document Type: Term Paper

Economy (Market) Analysis Industry Analysis Company Analysis Brief History of the Company Analysis of Financial Statements (Ratio analysis) Liquidity Ratios: Current ratio Operating Efficiency: Asset Turnover Operating Profitability Ratios: Net profit margin, Return on Equity, and Du Pont Risk Analysis: Business Risk and Financial Risk, Variability, and Debt/Equity Application of CAPM and Analysis 10F.Estimating the Value of the Company and Analysis EPS 10• P/E 11• Sustainable Growth Rate 11• PEG 12• Investment Decisions 13G.Additional Measures of Relative Value and Analysis 13• P/BV 14• P/CF 14H.Measures of Value Added

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now