Sustainability in Fashion This study seeks to answer the question of how the concept of sustainability applies to local fashion production and to explain the connection between global fashion industries and fast fashion business to the sustainability fashion products. The Designers Speak Sustainable fashion is defined differently depending on who is asked to define the concept. Freda Giannini, Gucci creative director defines sustainable fashion as, "Quality items that stand the test of

Price Lines Moderate price-line group encompasses dresses, sports apparel, mass-advertised brands and career wear brands. Moderately priced brands include Gap, Levi's, Land's End, Nine West, and Van Heusen. Their products are just one step above the budget range. Most garments and footwear, as well as children's wear come under this price category. A number of fashion labels belong to the moderate group, as well. Macy's, Dillard's and other such retailers,

Holt Case Holt Renfrew Holt Renfrew Toronto Storefront (Isaido, 2010) Galen Westond overseas the Wittington Group which is the company's owner. Holt Renfrew is a high-end retailer in Canada with ten stores located in seven different metropolitan areas and the company's flagship store is located on Bloor Street, Toronto. The retailer sells top quality, branded and private-label designer fashions as well as cosmetics and sells a plethora of designer names such as Prada,

Target Audience and Competition Introduction and Major Consumer Influences It is very important to understand the psyche of a growing young woman who is taking her first steps into womanhood, and how this would help in explaining the target market of the 'Push Up Bra with a Punch'. In Judy Bloom's famous novel, 'Are you There God' the young woman Margaret is role playing about her future mature body. In this intensely