Organization Behavior
Marketing Strategies for ODI Lens
MARKETING PLAN
Target Customers and Market Segmentation
Major Target Groups
Pricing Strategies for ODI Lens
Introduce at the minimum possible price
Convincing the potential farmers
Selling and Promotional Strategies for ODI Lens
Promotional mediums
Forecasting Unit of Sales for the Next Three Years
Optical Distortion Inc. is a small scale business corporation that manufactures contact lenses for chickens to impair their eyesight. The lenses manufactured by ODI are used by chicken farmers in order to reduce chicken cannibalization and trauma which occurs after debarking process. It also improves the feeding efficiency of the chicken farm. Optical Distortion Inc. has brought revolutionary change in the chicken farm management by replacing the traditional techniques of reducing cannibalization with the usage of ODI lenses.
ODI lens is a thin plastic or glass lens that is placed on the Cornea of a chicken's eye and restricts their eyesight. It is a proven technique of getting the maximum output and reducing the costs to their minimum level (Optical Distortion 2012). This paper presents a set of marketing strategies which ODI can use to sell and market its product in the most effective and efficient way. The paper covers market segmentation, pricing and promotion strategies, and forecasting for the unit of sales in the next three years period for ODI lenses. The figures used in the forecasting are completely based on assumptions.
2. TARGET CUSTOMERS AND MARKET SEGMENTATION
The target customers for ODI lens is all the chicken farmers that are doing business with more than 10,000 chickens. Most of the farmers who are operating with less than 10,000 chickens always face financial difficulties...
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Optical Distortion The purpose of ODI was to develop a product that could partially blind chickens, which would lead to their consuming less and saving farmers money over the duration of the chickens' life. The product that ODI developed was a contact lens for chickens. This lens was to be an improvement upon the situation for chickens, which previously were debeaked by farmers to prevent the pecking order from getting out
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