Verified Document

Organic Gardening: A Proposal In Research Proposal

Organic Gardening: A Proposal

In an era of synthetic additives, fertilizers and growth enhancers, the fruit or vegetable that one picks up at the local super market was not the same as it once was. Unless one purchases certified organic fruits and vegetables, one cannot be sure what types of chemicals were used in the manufacturing of one's food. For this reason, I propose the following lifestyle message to be marketed to a niche audience: " Don't take poison, eat organic."

The niche audience for this message consists of those who already buy fresh produce. Although organic meats and stored produce are also available, most associate eating organic with fresh fruits and vegetables, so the lifestyle message will reach furthest with these people. Generally, the niche audience will consist of members of a household who do that household's shopping and who are at least moderately concerned with their health. Audience members will be in a comfortable living situation. While they may not be wealthy, they will have enough money to support an organic eating habit. Similarly, the niche audience will consist of members who typically eat at home, rather than those whose busy lifestyle leads more toward eating out. Thus, the niche audience for this message consists of financially comfortable people who do a household's shopping, are moderately concerned with their health, and who already enjoy buying and eating fresh produce at home.

Because this lifestyle message is targeting those who are at least moderately concerned about their health, it is assumed that they have a rather active lifestyle. Additionally, shopping at the market each week suggests that these people get out quite often. For this reason, the best media in which to present this media is a recorded radio commercial. The commercial should be short, to the point, and include the catchy slogan as well as facts regarding an organic lifestyle. By using this target audience and media for the lifestyle message, many will be persuaded to make the switch to organic.

Cite this Document:
Copy Bibliography Citation

Related Documents

Green Side of IPE
Words: 2945 Length: 11 Document Type: Term Paper

Organic Agriculture, Gardening and Retail Organic Gardening Global Emerging Industry The purpose of this work is to explore the feasibility of entering into the industry of either retail of organic food or perhaps the possible agricultural realm of the organic food industry. This work will examine all aspects of the organic food industry in brief as well as exploring the marketing possibilities as well as the financial report of a sampling of those

Comprehensive Proposal for the Development of an Early Childhood...
Words: 2557 Length: 9 Document Type: Business Proposal

Childhood Education Proposal Location: Anywhere, America Family Childcare & Preschool Center Hours: 7am -- 7pm Ages Served: Infants, Toddlers & Preschoolers from 2 to 6 EcoCare is a complete family-supportive facility designed to build learning and growing resiliency into the children and parents we serve. Children who are resilient have self-control and self-regulation, which will allow them to learn and use learning skills as they move into a formal classroom setting. We believe this will

Bamboo Industry in India, Bamboo
Words: 6798 Length: 22 Document Type: Research Proposal

S. production value. Exports account for approximately half this amount (Binnquist, Lopez, and Shanley). Figure 2 portrays three views of bamboo. One: A bamboo forrest; Two: A bamboos shoot; Three: A bamboo grove walkway. Figure 2: Three Views of Bamboo (adapted from Stickman). As bamboo production levels have risen, the amounts of raw materials needed to facilitate the production have simultaneously increased. The bamboo industry in Anji predominantly harvests bamboo from plantations,

Nutrition Development of an Innovative
Words: 2423 Length: 8 Document Type: Term Paper

Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores

Vertical Farming-Opportunities and Challenges for Singapore There
Words: 10804 Length: 33 Document Type: Research Proposal

Vertical Farming-Opportunities and Challenges for Singapore There has been much talk surrounding the environmental issues of food production, with many now suggesting the city is the ideal place for growing food to cater for rapidly expanding urban populations. In Singapore, small-scale examples of this are emerging, such as Changi General Hospital and the Tanjong Pagar apartment complex. This dissertation will examine the Vertical Farming movement, and look at the opportunities and

Mandatory Composting Issues in Many
Words: 2320 Length: 8 Document Type: Research Proposal

Less need for more landfill space reduces the cost and resources needed to secure new landfill space. "Composting also extends municipal landfill life by diverting organic materials from landfills and provides a less costly alternative to conventional methods of remediating… contaminated soil." (EPA, 2008) Discussion It is evident that the advantages and benefits of composting are quite substantial, and arguably outweigh the disadvantages or issues involved with the process. Nevertheless, the

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now