¶ … Media: An Exercise in Sensationalism
In modern society, the media contributes little more than sensationalism entertainment rather than serious coverage of current and relevant news affairs. Corporate mergers and consolidations of broadcasting agencies have resulted in a need to offer media coverage that will attract ratings and boost profits rather than assure the well being and best interests of the public. Consumers are no longer informed, but rather sensationalized as a result of the news media. The news media tends to be biased and subjective, offering limited views on important political and international phenomena, thus depriving consumers of their right to fair and unbiased coverage. These ideas are explored more below.
Though consumers now have more media coverage available than at any point in the past, the overall welfare of consumers has not benefited from media coverage in recent years. The news media is charged with providing consumers unbiased information that should help consumers make both conscious and conscientious decisions regarding their lives and the daily goings on in the world (Champlin & Knoedler, 2002). Yet a majority of news broadcast and media coverage today is in fact biased in nature and more oriented toward sensationalism than unbiased reporting. Broadcast stations are supposedly licensed to operate in the best interests of the public, however largely news media at best provides information for entertainment value only. In fact originally the emphasis...
New Media What are the key challenges faced by public relations practitioners today in relation to the use of new media? Social media has transformed the way in which companies conduct businesses and market themselves. Traditional media strategies such as news releases and media kits have become outmoded, falling out of favor and replaced by strategies such as Facebook, Twitter, and blogs (Waters, Tindall and Morton 2010). This paper begins with an
New Media and Politics With the passage of time, the world has become a global village. Media has played a significant role in reducing communication gaps and barriers between people all across the globe. The emergence of new media technologies has not only affected people all across the globe but also the conventional medium being used for communication thus further diversifying its role. The increasing span of media and its role
New Media Q’s 1 I am a techno-optimist when it comes to some types of social media—such as YouTube, which is a great way to share informational videos on topics that are not covered by mainstream media. I am less fond of Facebook and Twitter and so would regard myself as a techno-pessimist when it comes to these forms of social media, as they tend to be more of a platform for
Media & Public Opinion There are many people that might think or even assert that the media plays a passive role in reporting the news and that there is not a causal link between what is depicted or reported in the media and what is then seen and witnessed within the press and other media spheres. However, this cannot be further from the truth. This is not to say that everyone
This correlates well with the authors' earlier indication from existing surveys, that a large amount of voters made decisions to vote for or against a candidate on the strength of information found online. The authors also found that more informal means of information dissemination, such as blogs and YouTube, were very effective in terms of winning support for rallies. The main reason for this is the increasing access of the
Communications New Media Care2 -- Social Network Tool Care2 was started by Randy Paynter in 1998 however it was a dream that he developed when he was a young adolescent (Paynter). He was traveling in South America with his father studying environmental issues and realized that there was a great imbalance in society in regards to how people treat the planet as well as how people treat each other. Paynter desperately wanted
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