Strategic plan for Tesco -Vietnam branch
Current supermarket industry analysis
Competition in the supermarket industry is high with the British market being hypercompetitive.
In Vietnam, the competition landscape is not stiff with the only significant competitor being Big C. which has its origins in Thailand.
Big supermarkets like Wal-Mart present a one stop shopping experience for their customers hence influencing the contemporary industry.
The current supermarkets are also seen to get more into the private label trends which emphasizes on both discounted goods and quality as well.
The supermarkets are now focusing more on the specific goods that their clients need as opposed to the previous times when they stored thousands of good that only helped in confusing the client and wasting time for them.
The fresh produce section is of late a point that most customers consider when deciding which supermarket to shop from (Peterson H., 2014).
Competitor landscape
Though the Vietnam market is challenging, having performed well in the South East Asia, Tesco is certain to perform well in Vietnam too.
Tesco entered the South East Asia market late after supermarkets like Carrefour hence they have the competitive advantage over Tesco.
Tesco is the largest supermarket stores in Thailand and the second-largest operator of shopping centers hence understands the region more than the competitors.
Big C. has 27 stores in Vietnam and is the only competition though Tesco operates bigger than Big C. In neighboring Thailand.
Regulatory environment
The Vietnamese government encourages foreign direct investment (FDI).
There are lessened restrictions for the FDI to encourage the external investors to come in...
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