¶ … sports bar business in order to investigate the necessary steps required to planning, opening and running this type of establishment. The qualities that make such an endeavor a success will hopefully be revealed in this document as I attempt to understand the finer points of this type of business adventure.
I will divide this paper into three sections. The first section will deal with the background of opening a bar. This will include statistical data that will help introduce the basic framework of the situation. Next, after incorporating the data, I will create a general plan that outlines the basics of what steps need to be taken to successfully establish the bar. Finally, I will analyze the plan and make suggestions on how certain variables could impact the plan and conclude on the feasibility of its contents.
Background
" If you're an average American consumer, 1% of your spending is dedicated to beer, wine and spirits -- or about $1 of every $100, citing the U.S. Bureau of Labor Statistics. That figure hasn't actually changed much in the past 30 years, " (Smith, 2012). This stat suggests that the demand for alcohol is very consistent. People in America, appear to enjoy their leisure time and are willing to spend big dollars to enjoy themselves by consuming alcohol. American culture demonstrates that beer and enjoyment go hand in hand, and some of the biggest corporations are involved in making a profit off of this fact.
Opening a bar however, is not just about providing beer. Grocery stores and liquor stores provide this service limiting the uniqueness. The bar restaurant business is about providing an atmosphere of enjoying a beer or drink.. This distinction is important because the emotional reactions of the customers will keep them coming back. The competition is everywhere, " you're not just competing with the other bars in your area these days. You're competing with every entertainment option from which your customers can choose " (Entrepreneur, 2012).
This...
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