¶ … Ontela PicDeck Case (b)'s Quantitative part.
Looking at the questions for the survey, it seems that several of these are particularly pertaining to segmentation identification and evaluation. This seemed to be questions such as Q2-4, which define the profile of the consumer in terms of his or her preference for taking photos with the camera. As such, these questions would likely determine the primary interest of the individuals who take photos with the camera: is it quality or is it a quick and easy transfer to the computer?
Q7 to 9 are also important because they define the primary destination of the photos once they have been transferred, allowing Ontela to determine the main purpose of the transfer and tailor its services to potentially better address this. Finally, Q12 and 13 are also essential for segmentation identification and evaluation, showing how much price matters in the final decision of the consumer. At the end of the analysis of the survey, one should be able to determine that the profile of the consumer is a price-sensitive client who prefers to use the camera to take photos if he can edit and crop them (just one example of a profile resulted due to segmentation, because of the questions that have...
Photo Drive Testing and Market Research The Photo Drive Plus should be tested prior to launch, to ensure that the product is commercially viable. To fail to perform market testing would be taking a significant risk, given the amount of money that it takes to produce the product and execute the launch strategy. There are several different approaches to market testing. One is to make a prototype and test that with members
photo was taken on one of the happiest days of my childhood, the first day of summer after third grade. I remember waking up with the sunrise that day. My brother and I jumped out of bed when the alarm went off. It was the first day of summer, and we were delighted to see that the sun was shining brightly. Birds chirped madly outside our second floor bedroom
Flooding in Bangladesh The image selected for this particular is a photograph from the Bangladesh flooding that happened in the past hence this is a news photo. It was used to depict the need for the Bangladesh government to invest more in the disaster management projects such as flooding and to show the extent of damage that flooding does both in terms of infrastructure like houses and human displacement as
David Kirby dying of AIDS in 1992, an image that the United Colors of Benetton used to increase awareness about the disease and educate the public. This paper will aim to create a message for this image, analyze the targeted audience and the advertisement strategy that would be used to promote the message. The final goal would be to elaborate an integrated marketing communications, aiming to promote the ideas
Life What we can learn about domestic violence from Maggie's situation is that it can occur at any moment, even when one least suspects it. However, by placing ourselves in situations where things are unstable between members of a home, it creates a situation that is more infused with tension and makes those members vulnerable to an outburst. In Maggie's situation, for example, she is a single mother and still
Since its beginning, animation has intrinsically and historically critiqued this singular hegemonic vision of reality. "In opposition to a singular reality, animation tends toward multiplicity in its critique of photographic naturalism" (Surman, 2005). Recently there has been a breakthrough that is going to allow eextraordinarily lifelike characters are to begin appearing in films and computer games thanks to a new type of animation technology. This technology enables the minutest details
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now