Figure 3 provides a forecast of the spending on Internet Downloads of TV Programs from Veronis Suhler Stevenson (2005), a well respected communications company that focuses on the online video marketplace.
Figure 3: Internet Video Downloads of Television Programs
Additional key points from the firms' research on online video advertising and downloadable television programs include the following insights:
About one in ten U.S. online consumers watches television broadcasts online.
Respondents mostly were still watching as much TV on the TV as they had been, despite adding some online viewing to the mix.
Three out of four online views said their traditional TV-viewing habits haven't changed, a small percentage said it had decreased and a smaller number said it had increased.
More than two-thirds of online consumers log on daily for entertainment purposes, and 16% seek entertainment online several times per week. About one-third of households that watch TV online contain multiple viewers.
News broadcasts are the most popular go-to content online, drawing 62% of online news viewers, followed by entertainment viewing (nearly 50%).
Other popular content: missed favorite shows; previews; sports; and seeing entire episodes of shows, each drawing a yes vote from more than 25% of online TV viewers.
Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web as the population at large, according to the study.
Based on its survey of 1,143 Web users, Ipsos estimates that 10% of U.S. adults under 35 have downloaded a show, compared to 5% of the overall population. Downloading is even more prevalent among 18-24-year-olds, as 14% of that group has downloaded a show.
Although the overall proportion of TV downloaders is small, it's growing quickly....
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In addition to these activities, a professionally done Website where the weekly webinars will be hosted from, and a list of in-person events the company is sponsoring will also be provided. CFOS and CEOs are the ones in content providers making the decisions of whether to monetize their content. Advertising and sales promotion must concentrate on events where these specific professionals are in an attempt to gain their interest
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