To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with table selection or other fastidious details that a live hostess or waiter can.
However, this service could appeal to event planners and people who are responsible for organizing and arranging meals for large amounts of people. By allowing people to order online, conference and other large event planners may be able to provide more flexibility in the menu offerings and hasten the ordering process by having drink, appetizer, entree and dessert choices in hand instead of having to collect even pre-ordered orders once again.
Expanding the market
Another option for this kind of service is to use it as an advertising vehicle for tourist sites and chamber of commerce web site. The site could then expand its offerings to less upscale restaurants, but serve more as an online advertising vehicle than as a service vehicle. An online service that is already used in this manner is online service information for families who are visiting different places. Offering a link to this web site on chamber of commerce web sites and tourist advertising web sites. Families visiting in new places can use this service to make reservations at a restaurant and preview the menus and make orders before going to the restaurant. In this way, parents bringing their children to family restaurants could pre-order their dinner so that they do not have to wait a long time for their meal at the restaurant. In this way, families can still enjoy a meal out without having to contend with entertaining their children while waiting for a waitress to arrive to take orders and then wait again for the food to arrive. Such extended waits for families with young children is a significant deterrent for families to eat out.
Conclusion
The idea for this business is feasible for a number of reasons. First of all, the technology to execute such a business has already been developed and with just a little work it can be integrated onto one network. Several web sites already provide table reservations services online and allow the ability to order food to be delivered or picked up. The start up costs are minimal, most efforts should be directed toward finding feasible markets for the product, examining current offerings and exploring ways to tweak the online or ordering aspect of the business to make it competitive in both the online reservation and the online food ordering market. The business would also appeal to restaurants as the advance alerts to the restaurants would allow them to plan for ordering supplies more accurately and plan better for staffing. Knowing that such a service would enable them to save money, plan more efficiently and increase their image by providing advertising in advantageous places.
Such a business at this moment may not seem like a slam-dunk success as there are dominant players...
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