¶ … online networking for small supermarkets. Using literature on the subject of networking and supermarkets the author of this paper presents an argument in favor of forming a supermarket group of network ability.
During the past few years, focus seems to have moved away from small business and moved toward large conglomerate organizations instead. One example of this can be found in small supermarkets. Family owned supermarkets were at one time a staple in America. Family owned supermarkets were close to the house, the clerks and management knew the names of one's children and remembered what one's favorite type of cheese and laundry detergent was. As larger supermarkets continued to build stores nationwide the small family owned stores found themselves unable to compete with convenience. In addition financial considerations began to appear. The small individually owned supermarkets were unable to purchase stock in the large quantities that garnered large discounts. The large supermarkets were able to do this and they began to pass those savings on to the consumer. In a fashion that would make a tear jerker movie the small supermarkets began to lose customers to the large cold competitors. The technological boom of the past few decades however, may prove to be the loop hole that the small family owed supermarkets need.
Technological advances have opened doors that were never before dreamed possible. Today, with the click of a mouse one can plan and purchase travel, manage stocks, chat with others around the world and shop from the comfort of their home. The ability to click on a web site and view everything a store has to offer has opened new avenues for all businesses including small family owned supermarkets. The ability to go online has provided an opportunity to band together and form a larger partnership. Small family owned supermarkets that consider joining with others to form an ecommerce network may find themselves in a position to compete with the large competitors for the first time in years.
There are many positive aspects to forming a network and providing an online web site for small family owned supermarkets. One of the plusses is the ability to purchase products in large quantities and being...
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