Despite this array of potential benefits I also came across numerous obstacles including risk issues that encompass security and privacy concerns. With this in mind when starting my own business I'll will focus to prevent and take every precaution possible to overcome and therefore give myself advantage over the competition.
Potential customers how many have you talked to?
While attending seminars, talking to friends and meeting new people during my research I spoke to at least 30 people.
A what did you ask them?
Did you shop online? How many times? What was your experience? Were you satisfied with the transaction? Were you satisfied with the product? Why do you shop online? What products do you buy online? What website do you use when shopping online?
A what did you find out?
According to my findings, although online shopping is already a multi-billion dollar industry, electronic commerce is still in its development stage. About 56% of people that I talked to prefer to 'feel' and 'touch' the product they buy. The other 44% of people describe online shopping as fast, convenient and the biggest plus was the ability to shop in the comfort of their own home. Interesting part of my findings was gender please see table below.
A how many are likely to buy?
By conducting a short survey of 18 people (9 male and 9 female), I was able to present the following trends of online transactions. Although the diffusion of innovation line of research would tend to suggest that younger or better educated subjects would be more likely to adopt this innovation, statistical testing of these variables was not significant. There were differences, however, on gender. As table below shows, more male respondents report that they buy online than female respondents.
GENDER TABLE
Female %
Male %
Online Purchases
Yes %
No %
Other people how many have you talked to?
By random approach and interaction, I talked to about 20 people.
A what did you ask them?
Do you have a computer at home?...
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