Online Marketing
Ace Hardware is a brick-and-mortar and online business-to-consumer (B2C) company selling a diversified set of products that meet the needs of specific genders, age groups, ethnic categories and income levels. Traditional marketing tools such as commercial advertising on radio, television and newspapers and distribution of catalogs and flyers are useful for reaching many consumers and for building brand awareness. However, mass marketing is not good at appealing to consumers that have very different needs and backgrounds. Online direct marketing, on the other hand, is aimed at targeted specific audiences. In the past, mass marketing has been more affordable than direct marketing, but the Internet has dramatically altered these cost dynamics. The Internet and database marketing now make it possible to affordably create customer profiles, segment customers into profitability or preference groups, and develop a different strategy for each group as this paper will discuss.
The Web site itself creates a 24x7 presence in a world-wide environment of more than 750 million people. When a potential customer enters a physical store, they interact with a sales person, but virtual storefronts provide only machine-based transactions.. The key to success on the Web is overcoming the challenge of moving the customer through a successful sales process without human interaction (Hughes). In this endeavor, the Internet is a powerful tool for one-to-one marketing because the customer's interactions on the Web site can be tracked using cookies. A cookie is information that a Web site puts on a user's hard disk so that it can remember something about the user at a later time. Plus, customers can enter their data directly into Web site forms that can be directly connected to a customer database to provide even more information. Using knowledge from cookies and the customer database, personalized interactions can be...
Online Business Expansion Plan: Hot Dragon Viability of Product or Service Hot Dragon is a company that provides spicy mustard and hot sauces of various types. The company is going to start offering its hot sauces and spicy mustard online, so it can be directly shipped to customers. That will be more convenient for those customers, since they will not need to be concerned with heading out to a store to buy
Online Venture Business Plan Four Significant Steps for Establishing an Online Business Basic Overview of the Online Venture Mission of the Online Business Venture Business Model to be Used Infomediary Brokerage Tempting Features Features Attracting Diverse Culture Ethical Issues Potential Risks Strategies for Protecting Privacy Potential Benefits This research paper is about onlinebusiness.com which is an online forum that will be a global leader in e-commerce for business. It will act as a powerful tools for finding reliable and capable suppliers. Numerous advanatages,
Managing Emotions Among Salespersons Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will look at the role salespeople's ability to manage their emotion has on their performance and behavior. It will bring to light an emotion regulation strategy which is adaptive for the management of negative emotions. A conceptual framework will be built to bring
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
All the while he is never in any danger because there is no risk of falling: he is simply playing at spoofing. But this is not Airplane -- a classic spoof comedy where every character, setting, and action in the film is designed to spoof airport genre thrillers popular at the time. Ace is not exactly a derelict but he is outside the conventional social order: he is an outcast
Acer is a Taiwanese computer manufacturer that rose to prominence as an OEM provider before striking out with its own brand in the 2000s. The company has since become more global in nature. There are three brands within the Acer Group -- Acer, Gateway and Packard Bell. The company has a global workforce of 8000 employees, and had $14.7 billion in revenues for the 2012 fiscal year (Acer, 2014). Organizational Structure For
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